Attention Span, oops, It’s gone!

We all are in hurry, always, hurry to get out the flight as it touches the ground, getting impatient in the queue of the supermarket, we cringe if anything is slow, why the app is not opening, why the world is not operating at my pace, this should have been done two days earlier (even though the genesis of the idea came today)

In this hurry, our attention spans have reduced drastically, if it doesn’t excite us within say next 5 seconds, oops, it's gone. Be it anything, we lose attention and move to something else, hoping to get something different/pleasing.

Look at our social media behavior, the speed at which we scroll the Facebook/Twitter/Instagram/LinkedIn is mindboggling, it should be termed as thumb therapy or thumb exercise many hours a day!

For example, while scrolling a Facebook page, we are in hurry to scroll down, we just glance whatsoever whosoever posted, we don’t pay attention to videos unless they start on autoplay mode and shout for attention, you give just 4-5 seconds and decide if you want to consume the content or not.

You are the same who watch web series (all episodes) at one go for hours while traveling or at night and the adrenaline rush you get is what you seek whatever you consume.

Two points:

1. What content strategy do you use for your brand today so that your TG is hooked in those 4-5 seconds on social media platforms?
2. Do you add narratives and contexts while building the content?

Just because something has worked for the brand and customers, doesn’t mean that it will connect with your brand, your brand is different, your customers are different.

1. Are your research programs reporting what customers are saying about your products/services?
2. Or should your research programs suggest the next trends based on customer deep desires within?

The customer is running fast, will you run with him?

Or tell him to run with you while giving narratives/contexts of why he should be running with you.

Oops! He has jumped to the next interesting thing!

Views expressed are personal.

Vikas Sachdeva