Attention: Sales experts...

Once upon a time, in the bustling city of Varanasi, there was a small boutique bakery called "Little Lemon." Run by a passionate entrepreneur named Tiani, Little Lemon was renowned for its delectable pastries and impeccable customer service.

One sunny morning, as Tiani was bustling around the bakery, she received a call from a local magazine reporter named Ankush. Ankush had heard rave reviews about Little Lemon and wanted to feature it in an upcoming article about hidden gems in the city. Thrilled by the opportunity for publicity, Tiani eagerly agreed to an interview and photoshoot.

As Ankush arrived at Little Lemon, he was greeted by the tantalizing aroma of freshly baked croissants and the warm smile of Tiani. During the interview, Tiani shared her passion for baking and her commitment to using only the finest ingredients in her creations. Ankush was captivated by Tiani 's story and couldn't wait to share it with his readers.

Meanwhile, in the bakery's kitchen, Tiani 's dedicated team was hard at work fulfilling orders for the day. From piping delicate frosting onto cupcakes to carefully packaging gift baskets for corporate clients, they ensured that every order was prepared with love and attention to detail.

Just as Tiani was finishing up the interview, a group of tourists wandered into the bakery, drawn by the irresistible scent of cinnamon rolls wafting through the air. Sensing an opportunity, Tiani greeted them warmly and offered samples of her signature pastries. Impressed by the delicious treats and Tiani 's warm hospitality, the tourists decided to purchase several boxes of pastries to take home as souvenirs.

As the day drew to a close, Tiani reflected on the whirlwind of activity that had unfolded. The PR opportunity with Ankush had brought new customers through the door, while her team's commitment to excellence in fulfilment had ensured that each customer left satisfied and eager to return.

In the end, it was the perfect balance of PR, fulfilment, and sales that had propelled Little Lemon to success. By sharing her story with the world, delivering exceptional products and service, and seizing opportunities to connect with customers, Tiani had created a recipe for lasting success in the competitive world of small business. And as the sun set over the city, Little Lemon continued to shine bright, delighting customers one pastry at a time.

Is sales a stand alone role or does it need other departments support as well? Is sales superior then other departments?