Attention Politicians-new tools for you

Are you running for office or know someone who is? If so you need to understand the new tools available to campaigns so you can take advantage of them and not get left behind by your opponent.

In any race you are going to do whatever you can to reach voters. You especially want to reach “likely voters”. One of the best ways to reach likely voters is through direct mail. In the old days direct mail was just one component of your strategy and only linked to the other components by the message alone. This is no longer the case. Now your direct mail piece is tied into social media, YouTube, Google Ads, your website and more. Now you probably would be using all these channels to reach voters but here we tie it all together in one program, and you see everything on a dashboard we give you. Here is how it works.

You first develop your look and message like any campaign would, but here is where things change. We take your mailer and convert it to ads for Facebook, Instagram and Google Ads. We then take your mailing list of likely voters and using our software find their Facebook and Instagram addresses. Before we send your mailer we send the electronic version to their social media news feeds. They see your face and message and you start building a relationship with them. If they click on your ad they will be taken to whatever landing page you want them to see.

We then mail your piece and give you the dashboard to start tracking the results. You will see on the dashboard the projected day the mail should arrive. This is good to know so you can time other activities to coincide with the message being delivered in the mailbox. You will then see confirmation of delivery. If the recipient has “informed delivery” from the post office they can see online what mail they are getting that day. When they see your piece online they will also see a color ad, and if they click on it they will be taken to your landing page. Informed delivery is growing fast with a million new users signing up every month. 

Once they go to your landing page your ad will follow them to any Google sites they go to in online searches. Your ads will also keep following them on social media. Your message just keeps being delivered again and again.

We will also match your mailing list to their G-mail accounts and we will deliver your message to their inboxes without you having to send emails. We will send your video to their YouTube feeds so they see it prior to watching any YouTube videos. Again you are delivering your message but this time in person.

If anyone calls your campaign we record the calls for quality and training purposes and you can hear first-hand what the voters and your staff are saying. This can be very important information you might be missing.

From your dashboard you can not only track the mail but you can see how many times your ad has been viewed and where. You can see how many calls were generated and listen to them. It is all tied together in one package.

This is a new service. Most are not aware of this so if you opponent does not know about it you have an advantage. If however your opponent does know about this, uses it and you don’t, you will be at a disadvantage. The beauty is this does not cost much more than a normal mailer you do now. 

You are running to win. Don’t look back and wish you had done just a little bit more. You can reach us at 800-673-6455