Attention marketers: Instagram’s ‘Reveal’ feature to get up close with your consumer

Do you swear by Instagram for your marketing campaigns? Well, here comes something new for you from the leading social media platform- “Reveal”.

Basking with more than over 2 billion ‘gram’ users, Instagram has become marketers' favorite hotspot for closing maximum deals and reaching out to audiences of all age groups. And recently, the social media giant has introduced a brand new feature for the Story to help marketers elevate their marketing game.?

Aptly titled “Reveal”, this intuitive feature is designed to drive story engagement, transforming the way you connect and engage meaningfully with your audience.?

Un-revealing for your understanding:

When you apply this new feature, it will blur the content of your story post, compelling interested viewers to DM you for the full content. This direct messaging feature will create the required traction for you to induce consumers' interest regarding your products and services.?

As per the Instagram chief, Adam Mosseri, the platform's direct messaging fosters faster user growth organically than any other social network.?

Snapshot of Instagram’s Reveal features:

1. Blurs story posts to compel viewers to DM
2. Makes music, videos, and image sharing more interactive and interesting
3. Helps marketers apply innovative and smart approaches to convince audiences
4. Instagram users can now custom select? list of viewers who can watch the story post

How does Reveal work?

You are just a few clicks away to access all new ‘Reveal’ features. Let’s get started:

1. While creating a Story, click on the stickers icon and then tap on the ‘reveal’ icon
2. On clicking the ‘reveal’ icon, you will get a prompt to type a hint for your story viewers behind the blurred posts
3. Here you will see the ‘preview’ icon at the bottom right corner to preview your story before the final posting
4. Once the story is posted, you will start receiving DMs from followers who are interested in watching the full story
5. You can also add relevant music to your story to enhance its initial impression

Bottom Line:?

Thanks to Reveal, marketers will now be able to elevate their marketing game with a hyper-personalized approach. ‘Reveal’ will bridge the gap between marketers and consumers with complete transparency and aid marketers in analyzing consumers’ preferences through real-time conversation.?

Interestingly, ‘Reveal’ is just a new addition to Instagram’s list of? other creative features. The social media titan is all set to bring in a whole set of other new features shortly.?

Sign up with our Advanced Social Media Marketing Course to learn how to make the best use of Instagram and its new features to scale up your marketing campaigns to newer heights.