An Attention Journey

Written by Emily Nebuloni Weishaupt

• How do we identify the placements and formats that are most efficient at?driving attention?
• What are the key challenges for brands today with respect to advertising?
• Are you prepared to look at the creative dimensions of attention?
• How do you optimize within the environments that behave so differently?

These are some of the questions that Nestlé Purina North America 's Emily Nebuloni Weishaupt and I-COM Attention Forum co-chair Phil Jackson explored as they discussed the business case for attention measurement.

If we just assume that one second of attention is?table stakes, and you can’t do much to increase the attention given to the?environment, your job is to be done in 1 second. That’s how?we’ll measure success. So just make sure the brand and the key?message are shared within one second.

Learn more about optimizing creatives for attention in I-COM Global 's Attention Forum - Snapshot Series, Chapter 1: An Attention Journey.

READ NOW

I-COM ATTENTION FORUM CHAIRS

Max Kalehoff | Vice President Marketing & Growth, Realeyes - Vision AI

Phil Jackson | Global Digital Marketing Effectiveness Innovation Director, Haleon