ATTENTION GOOGLE SEARCH CONSOLE USERS (which should be all of you ??)
Mark Oborn
Author, Dental Digital Marketing Consultant, Breakthrough Coach for Executives and Professionals.
If you have a website (which I'm guessing you do) and you want to ensure that your website gets found (which I'm guessing you do) then it makes absolute sense to be able to see your website like Google sees it.
Google likes clean and tidy websites (If Google doesn't like your site then it won't display it in the search results), with buttons that are far enough apart so that people with fat fingers on mobile phones can still use them. With over 75% of people, on average, using mobile phones to visit websites, it's really important to get this right.
You could have pages on the website with errors or pages that download very slowly (perhaps you've accidentally uploaded very large photographs which take ages to download), perhaps there are pages which you've removed but forgotten that you've linked to them from other areas in the site… All this would give errors.
GOOGLE DOESN'T LIKE ERRORS??.
So how can you see your site like Google sees it?
Register for a free Google search console account https://search.google.com/search-console/about
"Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results"
?????? After all, that's why we have website isn't it?
The first thing to do is to register your site with Google search console, after you've done that you can begin to see your site like Google sees it.
There are quite a few other tips and tricks to ensure your website shines in the Google search results and I've put many of these tricks into an easy to digest series of videos https://markoborn.thinkific.com/courses/search-engine-optimisation
I'm also available to chat in a one-to-one basis via the community forum for anyone that joins as a member.
What would you pay to get your site ranking in Google number 1?
If you paid me directly you'd be looking at something like £700 per month for 6 months. That's pretty standard for a digital marketing agency.
That would make this course pretty amazing value if you could take it for £100 per month… Except you don't need to, it's yours for £25 per month! https://markoborn.thinkific.com/courses/search-engine-optimisation
It's a no-brainer really :-)
This image shows some of the errors which so often appear on websites when you log into your Google Search Console account, once you set up your account it will take a few days for Google to populate the data, so be patient.
What causes thAree errors you can see here?
Text too small to read:
this is very often short text which gets put in the footer of the website, it looks great on the desktop (which is where we design our website) but is often too small for a mobile phone
Clickable elements too close together:
this is to help people with fat fingers on mobile phones… It often happens when things like 'click to call' phone numbers all buttons are on the site and are too close together
Content wider than screen:
this is a classic error of uploading a photograph that is just too damn big! There's a clever way of making sure it always resizes to fit the screen, I talk about that in the course mentioned :-)
Happy optimising…