Attention #businessowners! Continuing in our series of Business Planning FAQs, here is FAQ #9.
James Burgess
Author/Speaker/Global Business Planning Expert/Founder FOCUS31/Creator Of The Accountability To Profit Program
Is Measurement really that important with a business plan?
Yes! Listen you went to school and got measured, you played sports and got measured and you SURVIVED! You even send your kids to school and out to play sports where they get measured and they not only SURVIVE but THRIVE!. So why as business owners do we believe that Measurement “sets me up for FAILURE!” Nonsense. Measurement sets you up for SUCCESS because it, an it alone, allows you to ask the 2 most POWERFUL question in business…Why as in why did this happen and what do I do about it or how do I fix it?
MEASURE everything. Not knowing the outcome of your work doesn’t change that there is an outcome. It is better to know that outcome and make adjustments if they aren’t what you were hoping for then continue to operate in the dark.
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