Attention Agency Leaders, there's a new kid in town.

I couldn't be more flattered that my sixteen-year-old boy Eddie is keen to do an apprenticeship with me at the Humaneers.

No alt text provided for this image

Poor chap has heard me banging on about human reactions, empathy, decency and emotional intelligence for years and he gets it.

He's a bit nifty when it comes to kindness and SOH too.

Like so many of his peers, he's a bloody good bloke. He (and his mates) care about each other, the world and absolutely abhor racism and injustice. They laugh a lot and hate being pigeonholed as lazy or entitled.

So instead of waiting until September, I suggested to Ed that it might be useful to start sooner so he can establish whether or not Business Development is right for him.

Today was his first day and just for a laugh, I said to him "Tomorrow you'll be on the phones building relationships with some agencies that might use us at some point in the future".

No alt text provided for this image

Staggeringly his response was -

"Yeah sure, why not".

I can't pretend that as someone who has made a living from the phone, (and other channels as they have appeared) I wasn't incredibly proud of his response.

I've always reckoned that people who get on the blower and generate business are heroes and at 16, he certainly confirmed that.


So I have two morals to this story, namely -

  1. If someone calls you and is polite, considerate and well informed then they are probably well worth hearing-out.
  2. If a young man calls you in the near future and says that his `dad asked him to call to find out XY and Z then please be kind to him...





Richard Ford

Novelist and Narrative Designer

4 年

Eddie has always struck me as the kind of bloke who will fly at whatever he sets his mind to.

回复
Adam Graham

Founder @ Gray Matters and BD Matters | Fractional Business Development | Building in-house new business machines

4 年

Are you joining the next BD Matters meet-up? All around recruiting and managing BD people so would be great to have your input

回复
Spencer Clarke

Marketing | Data | GDPR & ePrivacy | TPS & CTPS Checker & API

4 年

Let's all remember, more often, how it felt starting out... Best of good fortune, Eddie.

回复
Dan Simmons

Helping companies build competitive advantage through the development of exceptional leadership & high performance teams

4 年

'Things may come in life to those that wait, but only what is left by those that hustle'. Abraham Lincoln. Best of luck Eddie.

要查看或添加评论,请登录

Mark Young的更多文章

  • Depressing but attention-grabbing headline to bait you to read this.

    Depressing but attention-grabbing headline to bait you to read this.

    2 minutes and 30 seconds to read (it’s all the rage at the ‘mo’ to put this, so I believe) Back in ‘the day’ when life…

  • Mental Health is not about stigmas, it is about acknowledgement and knowledge

    Mental Health is not about stigmas, it is about acknowledgement and knowledge

    Having banged the mental health drum for over a decade following my own trials and tribulations with it, it’s great to…

    1 条评论
  • Those pesky kids

    Those pesky kids

    After years and years of so many changing tides in marketing and so many agencies going after the same briefs perhaps…

    2 条评论
  • Wit, Not Twit & Definitely Not Twat

    Wit, Not Twit & Definitely Not Twat

    There’s a theory written up by a professor friend of mine. He deals with soldiers returning from war zones and makes…

    5 条评论
  • Get Your Head Out The 80's

    Get Your Head Out The 80's

    Gone are the days when just thinking that your product or service is brilliant and expecting people to flock. They…

    8 条评论
  • Make Advertising Great Again

    Make Advertising Great Again

    Come on people, why so serious? Having worked in the marketing & advertising industry for 20 years and spent large…

    9 条评论
  • How To Disarm a Prospect on a Sales Phone Call

    How To Disarm a Prospect on a Sales Phone Call

    It’s all very well picking up the phone and trying to get hold of prospects but what are you going to do when you get…

    8 条评论
  • Choosing a New Business Agency

    Choosing a New Business Agency

    New business has become convoluted, multi-channel and more competitive for agencies over the years. As a result I think…

    2 条评论
  • Is Your Website a ‘Muscle Mary’?

    Is Your Website a ‘Muscle Mary’?

    In B2B sales and marketing, websites have become a bit of an issue I reckon. Tell me if you disagree, but I believe…

  • John Lewis V Charles Tyrwhitt

    John Lewis V Charles Tyrwhitt

    Here we go again. Only a few days after my email from John Lewis (See bottom) I have another one that’s almost…

    11 条评论

社区洞察

其他会员也浏览了