Attending The Ugly Truth About Data - An Event by Deloitte

Attending The Ugly Truth About Data - An Event by Deloitte

Last week I attended The Ugly Truth About Data Event by Deloitte. This event was a real eye-opener to the big picture of data of the past, present, and future. Key questions came up which are key to any business owning data – which is in fact every business.

What attracted my interest more than anything, however, was their insight into how database and application systems are rarely designed and implemented around the customer and data requirements. Most off-the-shelf database applications are built as standardized tools, with some flexibility for custom fields at best – but do not adapt around data.

Such off-the-shelf systems are designed to support scalability and revenue for the software company by having customers conform their data to the structure of their system, as best they can. Yet this comes at the expense of reporting and data integrity.

Procuring a solution without strategic knowledge of the value of the data or how it will be used, presents a risk to the business. In such cases, one unknowingly opts for a quick-fix product rather than investing effort to identify an effective solution.?

Poorly designed data structures can prevent a business from achieving data and analytical objectives. Hence, the birth of A1 Tracker in 2009.

A1 began product development on A1 Tracker in 2009, after eight years of custom development. During this first eight-year period, we at A1 were a service-based company providing software development. These eight years enabled us to develop software that structured data around customer needs.? We realized that companies lacking software development expertise benefit the most from our data structure which we build around the business needs. The structure of the data is what enables a business to capitalize on the data it owns, and leverage it to align with strategic objectives.

Our track record of software development history equipped us with a body of knowledge and experiences that we in turn invested into the architecture of A1 Tracker. This investment resulted in a highly dynamic database and application architecture so we can align our implementations to our customers' data structure. With that, we can get highly creative with solutions to data structure, without changing code within the application.

In this sense, we truly put our customers’ needs first. Due to its dynamic architecture, A1 Tracker therefore adapts around customers’ data and reporting needs.?

To my surprise, attending this event validated our product development and implementation strategy of A1 Tracker. The question is, how to assess data migration risk factors with your implementation?

Thank you to the A1 Team for the years of hard work and in holding true to our mission with our product: to maximize customer ROI on their software investment.

Marina Genevieve Hall

Public Relations&Independent Strategist &Filmaker

2 年

Chris Day, The architecture of data and software plays a critical role in companies and in their value at all levels, sales, operations, up to senior management and the board. Data is really the heart of an organization, and there is clear correlation between data management and the health of the business.

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Ingrid Laplanche

Information Technology Professional

2 年

Really insightful, Chris. I remember working on a project with your team and the time and dedication that was invested in meeting the demands of the project was?great to see.

If my memory serves me correctly, you were teaching database design and architecture for New Horizons back in 2001. That's what got you going with A1. I remember those days, seeing you make every opportunity count using sheer?determination?and the will to learn in order to propel A1. You and your?team have come a long way.

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