Attending ExhibitorLive 2020? Tips below ??... Don't follow the herd.
As exhibitors, we’re always busy behind the scenes prepping our booth, setting meetings, and getting the word out. But, as an attendee, you can also benefit from having a solid game plan in place before the show. This will be our 7th year and I have few tips for you:
Coming to EXHIBITORLive 2020? set up an appointment on my calendar
GOAL AND STRATEGY
Before you attend any event, know why you’re doing it. You probably had to answer this question before you decided to register but make sure to revisit it. Why did you choose this particular show to attend? What problems are you hoping to solve for your business? Knowing what you need will help you take advantage of your time.
Once you have your main points in mind, take a look at the exhibitor list as soon as it’s available to see which companies offer solutions you need. log in the top 5 or 10 vendors that you absolutely must make time for. ExhibitorLive show has the floor map online ahead of time, allowing you to literally map out your process. They even have an app that allows you to connect and communicate within.
BALANCE YOUR TIME
Are you more interested in finding new vendors on the floor, or to see what knowledge seminars have to offer? Plan of reaching all of the vendors on the list you made. Insider tip: if you want to have the booth’s full attention, try to hit it on the second day. The first tends to be hectic and if you wait until the end, you risk missing the vendors – some pack up and leave early.
SET UP MEETINGS
If you already know exactly who you’d like to talk to, it’s a good idea to set up one-on-one meetings with them. Trade shows are loud and full of distractions. Exhibitors typically have time blocked out for meetings and demos while they’re in town for the show so reach out to a few on your list and schedule some face time. It’s easier to see who is a fit for you with a few minutes away from the crowds.
SAVE ROOM FOR EXISTING CONNECTIONS
Most people attend trade shows in search of something new. But, it’s a good idea to visit some vendors you already know. Reconnect and see what new projects they’re working on. This gives you the opportunity to verify they’re still the best fit for your business and builds a relationship by connecting face to face periodically.
BE SOCIAL
Network. Attend social events to network, you can meet other people working in your industry and collect recommendations from them of who to seek out at the trade show during the day. Make sure to wash hands often!
ENJOY YOURSELF
Don’t forget to have fun. Treat trade shows as a “workation” you’re there to expand your experience and contribute to your business but you also get to spend a few days away from the office routine.
Coming to EXHIBITORLive 2020? set up an appointment on my calendar
We will be exhibiting at booth # 1301 (Floorplan)
We got a FREE Hall Pass just for YOU! https://www.ExhibitorLive.com/NorthAmericaDisplayCorporation
Hope to see you there!
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Gustavo Correa
Director Of Business Development
1.800.901-5220 | Toll Free