Attain Your Online Business Goals By Launching a Mobile App in 2023

A lack of innovative ideas can really take your business to rock bottom. A team of experts can save your business by developing marketing strategies for radio, billboards, or maybe door-to-door sales. But, what would happen if an online business tried to do that? It can surely help with reaching out to a few bunches of potential customers, but that surely would not create a buzz in the market. And, in this throat-cutting competition, if you fail to create a buzz in the market, it will be difficult to attract customers, make more sales, or even achieve the business goal of getting to the break-even point.?

No matter how hard you try, an online business cannot run without the support of a mobile app. Can you imagine Uber, the taxi business goliath, without its mobile app? How would people conveniently book taxis on the go? Would they ever return to the business if it only offered taxi booking via a website??

The answer is no!?

Similarly, if you too want your taxi business, like Uber or another single-purpose business, to rush to success, the best you can do is launch a mobile app.

Use a Mobile App to Attain Online Business Goals

There are plenty of ways a mobile app can help you achieve your business goals. But, the three methods mentioned are the most prominent ones.?

Let’s take a deeper dive to learn more.?

Grow existing revenues?

Many businesses now believe that generating revenue through a mobile app is much more feasible.

For instance, you own a taxi business like Uber. Now, how can you use your Uber Clone app to earn more money?

Well, you can offer a digital wallet system to make online transactions easy. A digital wallet or an in-app wallet allows users to add money to it using their credit cards and make quick payments.

On top of that, one-click checkout also helps users book the ride they want in one click.

Look at the image. It is what the taxi booking screen looks like. Users can instantly send the ride request to a nearby driver by choosing their preferred payment method and clicking on the Request Now button.

They can choose to pay for the ride using their in-app wallet, cash, or directly via their credit cards.

On the same screen, they have the option to apply a promo code.

When you provide a simple and quick checkout procedure to users, without wasting a single second, they will opt for the transaction.

Make use of multiple revenue streams?

A mobile app will not only help you to improve your existing revenue generation methods but also, unlock more streams for you to make money.

For instance, with an Uber-like app, you can make money not just with commissions on every ride booking, but also:

• In-app ads: you can offer a small space on the button of your app’s home screen for third-party Facebook/Google ads. By integrating these ads, you can make money through the pay-per-click method.

For every click that the displayed ad gets from your app, you will be paid a pre-determined amount.?

• Surge pricing: it is the additional money that you will earn on a ride that is booked during a high-demand period. For example, due to a lack of taxi availability in area A due to heavy rains, any ride requested from that area will see a surge in price.

It is the extra money that is charged to the customer for booking a ride during bad weather conditions, heavy traffic, holidays, etc. The higher the taxi fare, the more commission the business will earn.?

• Ride cancellation charges: these charges are deducted from the user’s account if they cancel the ride while the driver is en route to pick them up. What’s in it for the mobile app owner? Suppose the fixed cancellation charges are $10.

Now, the sum equivalent to 12% of $10 ($1.2) will be credited to the app owner’s account, and the rest ($8.8) will be credited to the taxi driver.

Improve customer satisfaction?

Using a mobile app, you can generate more revenue and offer better services to your customers.?

Businesses can easily create a personalized experience for their customers through a mobile app. The core advantage of personalizing services is that it helps to eliminate barriers to communication between the business and the customer.

Also, it enhances customer engagement.

Your entire business can now fit in your customers’ pockets. So, how to take advantage of this?

• Push notifications are a great way to deliver useful information, deals, and much more to customers.?
• Providing personalized suggestions based on the search results or past orders of your customers can also make a big difference.?
• You can send in-app messages to customers.?
• Optimize the onboarding process.?
• Leverage email marketing.?

In Conclusion:?

The future of an online business depends greatly on its mobile app.

You have already looked at the potential of mobile apps and how the world of mobile people revolves around them.

This is the best opportunity for you to develop valuable mobile apps for your online business and start achieving all the business goals you have in mind for 2023.

Launch an Uber-like app for your taxi business or a Gojek-like super app for starting a multi-service business.

The final choice depends on you.

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