AT&T, Time Warner and AppNexus have created a company with one purpose: Make Advertising Matter.

People are consuming more content than ever before. And though the combination of data and technology have made advertising more precise, we are still facing challenges.

We are uniquely positioned to change the landscape for the better, making advertising messages more relevant through the responsible use of data and technology.

With an expansive offering of valuable data, premium scalable content, and cross-screen distribution, we have a competitive edge — and are ready to go.

Xandr Media is the industry leader in addressable and audience-based advertising.

We combine our large scale portfolio of ad inventory across a premium content library with precise audience targeting capabilities and advanced advertising solutions to deliver better value for advertisers.

Leverage the #1 Addressable Platform

With Xandr Media’s Addressable technology, target and serve more relevant ads directly to the right audiences across the largest national addressable footprint. Addressable Video delivers your message to your desired audience – and only that audience – regardless of programming or time of day in both live and playback modes.

Powered by AT&T’s first-party data, we combine set-top box data with anonymized subscriber data to create relevant consumer segments. Unlock powerful insights that can then be used to optimize future campaigns with post-campaign measurement and reporting that includes closed-loop attribution and advanced analytics.

Cross-Screen Addressable

Reach the same audience wherever and whenever they are consuming content across TV and digital touchpoints in a single buy. Understand how TV and digital drive conversion against key KPIs via a unified post-campaign report that looks at performance by individual screen and in combination.

Make your advertising more relevant and effective with relevant data, insights and analytics.

Xandr Data products harness the value of consumer engagements to enrich audience experiences and provide insights and analytics that improve the advertising experience.

With more than 170 million direct-to-consumer relationships across media channels and drive better targeting and insights for advertisers.

Audience Targeting

Segmentation

Use consumer insights from various trusted and secured data sources to better connect with current, lapsed or future customers. Identify particular patterns to predict future intentions and connect those individuals with the most relevant advertising.

Identity

Mobile, TV and broadband customer relationships create a holistic view of consumers and their various touchpoints. By continually cleansing and normalizing IDs across channels we maintain a high-quality data set. This process provides deterministic household and device mapping with the ability to add probabilistic scoring to expand reach.

Audience Insights

Attribution

Use consumer insights to attribute real-life actions to advertising efforts. Insights allow for real-time campaign optimization and provide a better understanding of marketing effectiveness across all media channels.

Viewership

Access second-by-second viewership data for a better understanding of how consumers are watching content. Analyze patterns to better inform future content creation, talent decisions and scheduling to drive a better consumer experience.

Real-Time Research and Insights

Living Labs

Test product concepts, brand messaging, and content variations to bring more impactful products, services, and programs to consumers. This consumer opt-in panel provides deep insights and predictive analytics that are available at the individual level though the Living Labs platform and its connections to consumers and their actions and feedback.

Platform

The Xandr Platform is an advanced buy-side and sell-side advertising technology platform that enables buyers and sellers to access and trade premium inventory in a transparent and streamlined environment.

TV & Video

Xandr is building proprietary technology solutions to transform the TV and Digital Video advertising marketplace, making it easier to transact against quality advertising inventory.

Addressable Technology

Xandr TV Platform is driven by the power of Addressable technology, allowing for better reach against advertisers’ target audience by enabling household level TV ad insertion.

Digital Video Technology

Xandr TV Platform drives a common interactive experience across digital video solutions and enables dynamic ad insertion into premium owned and operated inventory.

INVIDI Technologies

AT&T’s ownership stake in INVIDI Technologies has revolutionized the television industry by making viewing a more satisfying experience, allowing marketers to reach their target audiences without wasting impressions and enhancing the value of advertising inventory for distributors and programmers.

AppNexus Platform

The AppNexus platform provides an open, transparent marketplace and powerful enterprise technology enabling marketers to connect and engage consumers on thousands of high-quality websites and apps.