? Atomic Digital Design: September 2024 Newsletter ?

??Meta Connect 2024:

• Big Announcements and Key Takeaways ??

Meta ’s annual Connect 2024 conference was packed with ground-breaking updates. From affordable VR headsets to futuristic AR glasses and AI innovations, here’s everything you need to know about the event:

??? Meta Quest 3S

Meta officially introduced the Meta Quest 3S as an affordable, entry-level mixed reality headset. Starting at $299.99, it’s equipped with features like the 高通 XR2 Gen 2 processor, 杜比实验室 Atmos spatial audio, and remote desktop functionality for Windows 11. Designed for the masses, the Quest 3S delivers high-quality mixed reality at an unbeatable price. Pre-orders are open, with a release date set for October 15, 2024.??

Prices:

• $299.99 (128GB)
• $399.99 (256GB)

??? Ray-Ban Meta Smart Glasses

While no new model was introduced, Meta updated its Ray-Ban Meta Smart Glasses with some awesome features:

• AI-powered video creation
• Faster transitioning lenses
• Meta AI integration for enhanced functionality
• Live translation feature, perfect for travel
• New partnerships with Spotify , Audible , and Amazon Music The transparent limited-edition design showcasing the glasses' internal technology also made waves! ??

?? Orion AR Glasses Prototype

The Orion AR Glasses, Meta’s first true AR glasses prototype, was unveiled, featuring:

• Light diffraction technology that projects holograms into the real world
• Lightweight magnesium frame and silicon carbide displays These futuristic glasses are still in development with developer kits set for select partners soon. While a consumer release is not yet on the horizon, Orion represents a major leap forward in Meta’s augmented reality vision.

?? AI and Software Innovations

Meta is pushing the envelope with its AI developments. Key highlights:

• Meta AI Chatbot now has celebrity voices like John Cena and Kristen Bell
• New AI image generation tools added to Facebook and Instagram
• The launch of Llama 3.2, Meta’s latest AI model
• AI-powered translation tools are currently being tested, with a focus on Reels on Instagram and Facebook

?? Mixed Reality Content Meta continues to expand its content ecosystem with new apps like Amazon Prime , Amazon Music, and Twitch on the Quest 3S. Enhanced social features in Meta Horizons make mixed reality experiences more interactive, whether it's for gaming or co-viewing YouTube content with friends.

?? Business Impact Meta’s AI assistant now serves 500 million monthly active users, and analysts are excited about the Quest 3S’s affordable price, which could drastically lower barriers to entry for mixed reality. Meta’s AR innovations, such as the Orion glasses, signal their ambition to dominate the AI and AR space.

?? Meta’s Cheaper Quest 3S is a Game-Changer:

The newly announced Quest 3S is shaking up the world of VR with its affordable price tag. At just $299.99, it brings the same powerful features as the Quest 3, including the 高通 Snapdragon XR2 Gen 2 chip and Dolby Laboratories Atmos spatial audio. It’s designed to deliver a high-quality mixed reality experience for users at a fraction of the price.

Even though it has a lower resolution display and lacks a depth sensor, the immersive experience during demos like Batman: Arkham Shadow proves that Meta’s approach to accessible VR could revolutionize the market.

???"The Future Mark Zuckerberg Is Trying to Build" — Huge Conversations with Cleo Abrams

As part of her Huge Conversations series, Cleo Abrams sat down with Meta CEO Mark Zuckerberg to discuss the next era of tech. From augmented reality to personalized AI, Zuckerberg detailed how Meta is designing tools and platforms that could fundamentally change the way we interact with technology and each other. He described the "Tony Stark" AR glasses, Meta’s Orion prototype, and how AI-driven social platforms might shape the future of human connection.

With holograms, real-time language translation, and neural interfaces in the works, Zuckerberg envisions a future where technology enhances our physical and social presence.

?? OpenAI Leadership Shakeup: A New Era Begins

In a surprising turn of events, OpenAI’s Chief Research Officer Bob McGrew and VP of Research Barret Zoph have announced their departures, following in the footsteps of CTO Mira Murati. OpenAI CEO Sam Altman confirmed the changes, positioning the transition as part of the company's growth into AI commercialization.

As OpenAI inches closer to becoming a for-profit entity, this reshuffling marks a pivotal moment for the company’s future. OpenAI’s new leadership will likely focus on continuing to push the boundaries of AI research and application.

?? Snap Inc. CEO Fires at Meta and Apple on AR Smart Glasses

In a recent interview with CNBC, Snap Inc. CEO Evan Spiegel proudly declared that Snap Spectacles have reached their 5th generation, ready for AR content creators to develop new immersive experiences. He confidently suggested that Meta and Apple would follow Snap’s lead in the AR space.

Snap is betting on its developer-first approach, creating an ecosystem of content before launching to consumers, and with its natural interaction OS, the company is looking to redefine how users interact with augmented reality.

? La Ligue 1 Ushers in a New Era with Bold Branding

The Ligue de Football Professional (LFP) has launched an audacious rebranding campaign to position Ligue 1 as a global football powerhouse. The campaign, titled "We Will Show You", highlights the league’s cultural significance beyond the sport. A sleek new logo, fresh broadcast visuals, and a focus on youth culture aim to make Ligue 1 a centrepiece of French culture.

With Thierry Henry as the face of this transformation, Ligue 1 is stepping into a new era, one that blends sport, fashion, music, and art, hoping to elevate the league to the same stature as the NBA or NFL.

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