Atmosfy: Strategic Guide on How to Build a Great Product Roadmap

"We don't fund or back social networking apps because there are too many players... ".

That's what I heard severally when talking with Incubators, Accelerators and Investors.

While their reason is justified - there are too many competitors with Facebook, LinkedIn, Instagram, Tiktok, etc fighting head to head for market share.

Atmosfy doesn't even position itself as a social networking solution. Atmosfy helps anyone discover restaurants, bars, nightclubs, etc through video reviews from customers who visit there.

Despite the app being very buggy, it has a high rating of 4.7/5, an NPS (Net Promoter Score) of 7.36/10 and a whopping 25,900+ monthly visits because people have faith in the product since it solves a crucial problem.

Atmosfy audience is 50.65% male and 49.35% female with most of them being 25 - 34 years.

I also believe it's an important problem facing a lot of people. Honest and contextual reviews using videos will help people see businesses from the customer's perspective. It may even be the future of review for all kinds of products and businesses. ????????

One customer outrightly said, "Whoever is running this app needs help..."

As a Product Manager, it's my responsibility to help good products achieve great.

If Atmosfy already has a high rating from customers, what would we be helping improve?

From the customer feedback data, we see many people experience challenges related to efficiency (inability to complete tasks within the app) and user experience.

We would help improve efficiency and user experience, NPS and it won't hurt to grow the customer base. Atmosfy is already in 130 countries. The market potential is somewhere around 1 billion users.

Here are some strategic solutions I arrived at based on the insight gotten from our data:

• Implement best practices from Cloudinary to enhance the video streaming/upload experience.
• Do a software architecture audit and testing to discover what's not working. Some users have had a poor experience from the first install (particularly on the Android app).
• Plug and play with Amplitude and Smartlook to get strategic insights on product performance.

"Capturing a dining experience which shows everything from the atmosphere to the cuisine gives people a realistic and authentic perception of a restaurant and makes them far more likely to make a reservation," said Michael Ebel, CEO of Atmosfy. Thus, make it easy for people to place an order for food, make restaurant/dining reservations and/or purchase food/beverages (based on user needs) after watching reviews by bringing forward a call to action button underneath the video. If you think about it, the purpose of watching a review video is to take action on the reviewed item/place. It differs from the regular social network in this way. There is a huge opportunity here.

• Another use case for Atmosfy will be to review food and beverages. I remember a couple of years ago, I was trying out new coffee brands from the supermarket. We often go to the supermarket and find alternative products that look better or are cheaper than the products we use. We risk our health/safety to try them out without gaining from other people's experiences. Now, customers will be able to search for reviews by product name.
• There should be a rating count for each business that is identified and reviewed in addition to the review videos. i.e., reviewers should have a way to rate the business on a scale of 1 to 5. It will help potential customers to understand how a business arrived at a rating score.
• Another use case for Atmosfy will be to allow Chefs to post videos of their recipes and have people rate them by posting a video review when they use their recipes.
• Atmosfy should work with Social Media Influencers to reach more customers. I have a win-win strategy for getting the most out of influencers while you spend less.
• Partner with local restaurants/hotels/nightclubs to offer free full reservations for the Influencer.
• Create customized gift items for the influencer.
• Reach out to the influencer and give these gifts to them.
• Share your vision and mission with them.
• Encourage them to share their experiences at the restaurant/hotel on Atmosfy and watch your numbers grow.
• Work out an affiliate program that allows them to earn as people sign up through their referrals.

We have used this for paid products, and it performed wonders. How much more getting people to download and sign up for Atmosfy?

It can help mission-based B2C early-stage Startups grow with little marketing spend.

With these strategic insights, you can go build your roadmap to reach those goals.

Donald Okaragba Official Website