Atarev and Saudia Sign Strategic Partnership to Revolutionize Aviation Industry

Dubai, 09 May 2024:

Atarev has announced a strategic collaboration with Saudia, marking a significant milestone in the aviation sector. This partnership aims to redefine industry standards and introduce pioneering innovations.

"We are pleased to join forces with Saudia to drive innovation and excellence," said Ayse Naz Erer, CEO of Atarev. "This partnership signifies a strong commitment to progress. Together, we will chart a new trajectory for the aviation industry."

As a catalyst for transformation in aviation, Atarev’s collaboration with Saudia represents a significant step towards exploring new opportunities. Alongside its dedication to innovation, Atarev introduces the Atarev Revenue Suite, addressing challenges in pricing and revenue management within the airline industry. The suite offers fully automated, user-friendly Pricing and Revenue Management Software tailored for commercial decision-making. Its features include advanced algorithms, extensive AI integration, a simplified user interface, cloud-based deployment, data-driven decision-making, and comprehensive 24/7 online support for global users. Customized modules like the Market Strategy Dashboard, Lowest Fare Analyzer, and Events Analyzer enhance decision-making capabilities, adapting to market dynamics.

Yannis Gounaris, Vice President Revenue Management at Saudia Group, stated: "This partnership with Atarev aligns with our vision of delivering exceptional value and innovation. Together, we aim to explore new avenues in optimizing revenue strategies and refining pricing dynamics within the aviation industry."

Saudia witnessed remarkable growth in brand value, increasing by 58% since 2021, establishing itself as a leader in the aviation industry. This growth reflects the airline’s commitment to innovation and operational excellence, with notable increases in guest numbers and flight punctuality. Looking ahead, Saudia remains committed to growth and expansion, with ambitious plans to increase flight numbers, seat capacity, and international connectivity. Through strategic investments and ongoing innovation, the airline aims to further solidify its position as a global leader in the aviation industry.