Astrology as a Leadership Tool: Driving Business Growth and Innovation

J.P. Morgan’s famous statement, "Millionaires don’t use astrology; billionaires do" highlights the use of unconventional tools by the world’s most successful individuals. Astrology and Hermetics—systems often dismissed as mysticism—offer strategic insights into timing, decision-making, and personal growth.

The recent supermoon on November 15 marked the conclusion of 2024’s supermoon season, with its bright, larger-than-usual, appearance illuminating the night sky. Observers noted its cultural significance, tied to preparation and abundance, themes that resonate deeply with the cycles of nature and human activity.

This event offers a compelling reminder of the interconnectedness of our lives with cosmic rhythms.

Supermoons have long been associated with heightened intuition, clarity, and the unveiling of hidden truths—qualities that align with strategic thinking and decision-making.

These same principles find application in astrology and Hermetics, tools used by a myriad of successful individuals to align their personal and professional paths with universal energies.

By reflecting on the supermoon’s symbolism—groundedness, preparation, and abundance—we can draw parallels to astrology’s role in guiding action. Whether it’s identifying optimal timing for a project launch or enhancing personal growth, such celestial events underline the potential of aligning our endeavours with greater cosmic forces.

Our recent supermoon serves as an entry point to exploring how these concepts enrich our lives, from business strategy to creativity.

Astrology isn’t about predicting the future. It’s about understanding cycles and aligning actions with universal rhythms. Hermetics reveals the principles governing those cycles, emphasising mastery over randomness.

I’m not suggesting that these tools don’t replace effort or expertise. They amplify them.?

Astrology as a Strategic Tool

Astrology interprets the movement of celestial bodies as they relate to human behaviour and events. The premise is simple: cosmic patterns mirror earthly ones. By understanding these patterns, we gain insight into the timing and energy surrounding decisions.

Astrology isn’t a shortcut. It’s a strategy. It’s used to enhance intuition, identify opportunities, and mitigate risks.?

Business

Astrology’s application in business begins with timing. Key planetary alignments offer clues about favourable or challenging periods.

• Mercury Retrograde This well-known astrological phase occurs three to four times a year. Mercury governs communication, contracts, and technology. During retrograde, these areas often experience disruptions. For businesses, this might mean avoiding product launches or contract signings. Instead, retrograde is ideal for reviewing, revising, and refining. Leaders aware of this timing can avoid unnecessary setbacks.
• Saturn Returns Saturn returns to its original position in an individual’s birth chart approximately every 30 years. This period often brings challenges, requiring evaluation of long-term goals. Entrepreneurs approaching their late 20s or 50s often notice significant career shifts or challenges. By recognising Saturn’s influence, they prepare for growth through discipline and structure.
• Lunar Cycles The Moon’s phases also influence business decisions. The New Moon is ideal for setting intentions and starting new projects, while the Full Moon is better for evaluation and closure. Businesses that align launches or milestones with these cycles often notice smoother execution.

Timing isn’t about control. It’s about harmony. Leaders who align with astrological cycles position themselves to act with confidence.?

Creativity

A message for all my marketing, communications, digital, and advertising colleagues: astrology enhances creativity. Venus, the planet of beauty, governs art, aesthetics, and harmony. When Venus aligns favourably, it creates windows of heightened inspiration.

Consider creative blocks: Writers, artists, and filmmakers often struggle with self-doubt. Astrology provides a framework for understanding these periods. For example, when Neptune (the planet of imagination) forms challenging aspects, creatives may feel uninspired. Knowing this isn’t permanent helps them navigate such phases with patience.

Astrology also helps in collaboration: Understanding a team member’s chart fosters better communication and synergy. For example, fire signs like Aries or Leo thrive on bold ideas, while earth signs like Taurus or Capricorn prefer methodical approaches. Tailoring collaboration to these dynamics enhances productivity.?

Hermetics

The teachings of Hermes form the foundation of Hermetics. These principles govern the relationship between thought, action, and outcomes. Successful individuals unconsciously apply these laws in their work.

Practical applications include:

• Mentalism This principle states, “The All is Mind.” Success begins with thought. A clear mental image of goals precedes action. Elon Musk’s vision of a multi-planetary future demonstrates Mentalism in action. Musk's focused intention shapes SpaceX’s mission, transforming abstract ideas into tangible achievements.
• Correspondence “As above, so below.” This principle highlights the connection between larger cycles and personal experiences. Market trends, for instance, often reflect broader economic patterns. Leaders who understand this law navigate fluctuations with clarity.
• Rhythm This principle emphasises cycles. Highs and lows are inevitable. Business owners face market booms and busts. Recognising this rhythm reduces panic during downturns. It fosters long-term thinking.

Applying Hermetic principles requires practice. Leaders who study these laws integrate them into strategy, fostering resilience and adaptability.

Contemporary Business Examples

• Nancy Reagan consulted astrologers to schedule key events for her husband, President Ronald Reagan. After his 1981 assassination attempt, astrology added an extra layer of caution. This practice didn’t dictate policy but supported planning, particularly for high-stakes meetings and speeches. Reagan’s openness to astrology sparked debate. Critics questioned its legitimacy, but her results spoke louder. Strategic scheduling supported the administration through some of its most critical moments.
• Swiss psychiatrist Carl Jung, one of the most influential thinkers in psychology, used astrology to deepen his understanding of human behaviour. He saw astrology as a tool for analysing personality and relationships. Jung believed that the positions of the planets at birth could reveal unconscious drives. By integrating astrological insights, he pioneered approaches to self-awareness that remain influential in modern therapy.

• Isaac Newton was a key figure of the scientific revolution. He studied alchemy and Hermetics extensively. These practices informed his scientific breakthroughs.
• Paul Tudor Jones, the billionaire hedge fund manager, reportedly uses astrology to time investments. Jones acknowledges that market movements often reflect psychological patterns. Astrology, with its focus on cycles, complements this understanding. By aligning investments with cosmic rhythms, Jones integrates intuition and analysis. His success highlights astrology’s potential in high-stakes decision-making.
• Ray Dalio, founder of Bridgewater Associates, a US investment management firm, emphasises understanding cycles in economics and life. While not an astrologer, his philosophy aligns with Hermetics. Dalio’s framework for decision-making includes recognising patterns and acting accordingly. In his book Principles, Dalio discusses how aligning with larger trends fosters success. His cyclical approach mirrors astrology’s emphasis on timing and Hermetics’ focus on rhythm.

These examples clearly and concisely demonstrate how ancient tools can complement modern success.?

Astrology and Hermetics challenge conventional thinking. They invite reflection on patterns, timing, and alignment. Success isn’t random. It stems from understanding and acting within universal laws. These tools aren’t magic. They’re systems.

Actionable Steps

So, how can you begin integrating astrology and Hermetics into your personal and professional life?

• Learn the Basics: The Only Astrology Book You’ll Ever Need by Joanna Martine Woolfolk is a great starting point. For Hermetics, read The Kybalion by Three Initiates.
• Use Technology: Download Co-Star or TimePassages for insights into your astrological chart. Explore The Pattern to track recurring themes in your life.
• Work with Experts: Seek out a professional astrologer or Hermetic teacher. These guides provide personalised insights.
• Reflect Regularly: Study your natal chart. Apply Hermetic principles to challenges and decisions.

Set Goals in Alignment

Use the New Moon for planning. Evaluate progress during the Full Moon. These steps don’t require mastery. They simply invite awareness. Consider this:

• What patterns do you notice in your personal and/or professional life?
• How do you approach challenges? Are you fighting the flow or working with it?
• How aligned are your goals with the larger cycles around you?

Astrology and Hermetics don’t offer shortcuts. They demand awareness and discipline. They encourage self-reflection.

So, here’s the truth: the world’s most successful individuals don’t dismiss unconventional tools. They explore them. They use them to complement logic and effort.

Will you?