Association for Career and Technical Education (ACTE) Partners with Rhodes Branding

Launching at ACTE’s CareerTech VISION 2024 conference next month in San Antonio, Texas, Rhodes Branding is partnering with the Association for Career and Technical Education (ACTE) to advance awareness of ACTE membership benefits and amplify the value of career and technical education (CTE).?

As the nation’s largest not-for-profit association committed to the advancement of education that prepares youth and adults for successful careers, ACTE empowers its member educators through professional development, affinity groups and networking opportunities, leadership programs, awards and recognitions, and connections to workforce development partners.??

“We are thrilled to partner with Rhodes Branding to amplify our member benefits and broaden access to professional learning resources for the entire CTE community at ACTE’s CareerTech VISION through numerous attendee engagement activities,” said ACTE Executive Director LeAnn Curry . “This collaboration reinforces our commitment to raising awareness of the importance and transformative impact of career and technical education.”

Through this new partnership with Rhodes Branding, ACTE will leverage the expertise of the leading agency in strategic marketing and branding in K-12 education, to support the association’s mission of providing educational leadership in developing a competitive workforce.

"We're incredibly excited to partner with ACTE, an organization that shares our core values of innovation, opportunity, and preparing the next generation of students for success,” said Rhodes Branding president and co-founder, Austin Rhodes . “This collaboration is a natural alignment of our commitment to helping CTE programs thrive through strategic branding and ACTE's dedication to shaping the future of the workforce. Together, we are looking forward to creating a lasting impact by elevating the importance of career and technical education for students, educators, and industry leaders alike."

At VISION 2024, Rhodes Branding will capture on-the-spot authentic narratives and testimonial interviews for use in the campaign the agency is developing for ACTE to drive membership and member engagement throughout the year. While in San Antonio, the Rhodes Branding creative team will also provide real-world, hands-on learning experiences to local CTE students in video and film production courses, through collaboration with the Coalition for Workforce Development.?

Additionally, Rhodes Branding will host a pre-conference workshop, “Vision to Action: Mastering Brand Strategy & Marketing for CTE,” on Wednesday, Dec. 4 at 8:30 a.m CT. The workshop is tailored for CTE administrators seeking to improve the narrative of CTE in their communities, increase enrollment and pathway completion, and improve engagement with existing and prospective students, families, and industry partners.?

Workshop attendees will discover advanced insights on crafting a compelling marketing campaign to help their program stand out in a competitive educational landscape, learn actionable steps to enhance their CTE program’s visibility and appeal, and take home an action plan with clear goals and timelines. Registration through ACTE is $175. Register online at www.careertechvision.com/2024/tours_workshops.cfm.?

About the Association for Career and Technical Education (ACTE)

The Association for Career and Technical Education (ACTE) is the nation’s largest not-for-profit association committed to the advancement of education that prepares youth and adults for successful careers. ACTE represents the community of CTE professionals, including educators, administrators, researchers, school counselors, guidance and career development professionals and others at all levels of education. ACTE is committed to excellence in providing advocacy, public awareness and access to resources, professional development and leadership opportunities.?

About Rhodes Branding

A mission-led strategic branding and marketing agency exclusively serving K-12 education, Rhodes Branding is proud to have impacted over 1 million students through its work. Rhodes Branding inspires education leaders to reimagine cultural relevance as the cornerstone of success, igniting innovative strategies that empower schools to flourish in a dynamic and competitive educational environment.?