AssetMule's Best of 2024: ABM, AI, analytics, and more...

In 2024, our customers inspired us to push AssetMule to levels we couldn’t have even imagined at the beginning of the year.

As we close out this chapter, we wanted to take a look back at some of the most popular and exciting features now at your fingertips.

Here’s our best of 2024.

Convert named accounts with our ABM Landing Page template

Account-Based Marketing continues to be one of the most effective marketing strategies in B2B.?

We introduced our ABM Landing Page template to help you create personalized landing pages optimized for converting meetings with your named accounts.

Boost engagement by adding Storylane demos to assets

Interactive demos continued to show their power and effectiveness in buyer enablement.

We partnered with Storylane to make it easy for you to embed your interactive demos into your sales assets, boosting engagement and conversions throughout your buyer’s journey.

Generate snippets using our AI copilot, Maverick

Snippets have always been one of the most popular features in AssetMule, but building your snippet library was an investment in time and effort.

We introduced our AI copilot, Maverick, to help you populate your snippet library with messaging and images from your website.

Track engagement and buying intent with Asset Analytics

Sales assets have long been a black box when it comes to insights and analytics.

We introduced our Asset Analytics to help you understand who’s viewing your assets, how they’re engaging with the page, and to uncover intent signals to inform your follow-up strategy.

Align your sales assets with your buyer’s journey

Sales reps constantly struggle to find the right sales assets to use.

We introduced a new way for you to organize your sales assets by the stages of your buyer’s journey, so sales reps can find the right assets to use at the right time and buyers can get the information they need when they need it.

It’s been a monumental year, but we’re just getting started.

We can’t wait to show you what we have in store for you in 2025.

Watch this space ??

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