Asset tokenisation and what might prevent the broader adoption
Donna Chen
Co-founder & COO @KICKWEB3 | Web3 Marketer | Growth Hacking | USP: Experience & Results | Drive Web3 Adoption & Long-term Success | Accomplished Marketing Director (Ex Boots, WBA, Debenhams...) #Web3marketing #crypto
Asset tokenisation has been a hot topic for quite some time now, especially since the rise of stablecoins. One prime example of asset tokenisation is the emergence of stablecoins, such as tokenised U.S. dollars. The total supply of these tokens has surged to approximately US$150 billion, a significant increase from virtually nothing just five years ago.
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With this established product-market fit, the focus has shifted to a new question: If tokenising US dollars as stablecoins has proven to be successful, why aren't we seeing more asset tokenisation initiatives, why not extend this capability to other currencies or assets on the blockchain? This lies at the heart of the tokenisation trend's ambition.
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So what are the primary obstacles preventing the broader adoption and scaling of asset tokenisation?
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Addressing these challenges will require collaboration among regulators, industry participants, and technology developers to create a robust ecosystem for asset tokenisation. Despite the obstacles, the potential benefits of increased liquidity, accessibility, and efficiency make asset tokenisation an area of significant interest and innovation.
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Head of Marketing at Dash Square
7 个月Isightful Donna Chen