Assessing Organizations by the Analytical Maturity of the Key Players

Assessing Organizations by the Analytical Maturity of the Key Players

LinkedIn is a good place to record idle industry thoughts, isn't it?

An idle thought that has been bouncing around in my head for the past couple of months was sparked by the fact that two of the larger clients I'm currently working with, while similarly sized (8 figures of annual revenue) and in the same industry (but not competitively so), are quite different when it comes to where their analytics strengths and weaknesses lie organizationally.

On a flight to see one of those clients, I tried to put pen to paper (well, stylus to tablet, which means I was working with either cuneiform or an iPad) to capture that thought:

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Keith Baker

Maker, Breaker, Pretendgineer

5 年

…I have had several conversations in different fields with clients that usually would boil down to "we have analytics" (which means… they have a guy that can *get* data, but absolutely no one that knows what the data means - just "can you make the data look like things are good and not bad?")

Rick Swette

Tech, Design, Data

5 年

I love the tone of realness! I found the matrix immediately resonating.

Chauncy Cay Ford ??

Enabling people with the customer data story ? Customer Experience (CX) at scale ? co-creator of Continuous Product Design (CPD) ? yoga teacher ??????/??

5 年

Those DIY stakeholders are former small company or analysts that are in a career rotation program. I'm familiar with that crowd. They are awesome ?? if you have them, you're going to do great things. ??

Cleve Young

Senior Director, Product Performance at Marriott International

5 年

Blissfully Ignorant and DYI Stakeholder are not mutually exclusive.

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