Assess Brand-Culture Fusion At Your Organization

Start 2022 with a reality check! ?Take the FUSION Assessment to determine how well-aligned and integrated are your external brand identity and internal organizational culture.?

The alignment and integration of your brand and culture are key to your company’s competitiveness and sustained success. ?When your brand and culture are fused -- the way two atomic nuclei bond in nuclear fusion – they release enormous power and create entirely new value for your business. ?A definitive, differentiated culture contributes to a definitive, differentiated brand — and an extraordinary brand can support and advance an extraordinary culture.?

Fusing your brand and culture:?

• Increases employee engagement -- You are able to attract and retain people who are motivated by your overarching purpose and everyone who works in your organization is committed to the contribution you want to make to the world.
• Improves workforce productivity -- Brand-culture fusion boosts the efficiency of your workforce and the quality of its outcomes because everyone is aligned and people don't waste time trying to figure out what's the right thing to do.
• Strengthens and sustains your competitive advantage -- Your competitors may be able to copy what you do -- they may make similar products -- but it’s not as easy for them copy why and how you do it which is what fusion establishes as your key differentiation.
• Ensures the authenticity of your brand -- By aligning and integrating your culture and brand, you truly are on the inside what you say you are on the outside, so you pass the customer test of brand authenticity.

So, what is the state of brand-culture fusion at your organization??Find out with the FUSION Assessment .?It will show you:

• if your organization has the core values that it needs to cultivate your desired culture and achieve your brand vision
• how big the gap is between your existing brand identity and the one you aspire to
• in what areas your brand and culture are out of sync

…and more.

The FUSION Assessment is now available to be taken individually or as a group.?If you take the Assessment as an individual, you will be asked to assess your organization on several dimensions and you’ll receive a personalized report that shows the results of your inputs and compares them to the average of the thousands of people who have taken the assessment over the past few years.?Check it out now here -- it's free.

If you would like your leadership team, department, or entire company to take the Assessment, each person will complete the Assessment on their own, and then I will deliver a report that shows the results from your entire group.?Sub-group analysis (by function, region, or other variables) is also available.?My analysis will include a custom presentation of conclusions and recommendations for how your organization can achieve brand-culture fusion.?Contact me for an estimate (fees start at $15,000 USD.)

*Do you want to align your organization with a single goal so that it is not only productive and efficient but it also operates at the highest levels of excellence and integrity? ?

*Do you want to future-proof your company by ensuring it creates value that is sustainable and inimitable? ?

*Do you want to be known as a truly authentic brand and a desirable employer? ?

*Do you want to galvanize people inside your organization and out??

Seize the opportunity to learn how to unleash the power of brand-culture fusion at your company!

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Learn more:

• Brand+Culture Series on LinkedIn
• Blog posts about FUSION from Denise
• Free chapter and other resources from Denise’s book FUSION