Aspiring for a healthier, more sustainable world
Christophe Jauquet
Author & Professional Keynote Speaker on health, business & technology --- Health Business expert and advisor on Innovation & Business strategy for start-ups and corporates.
Hi, I'm Christophe Jauquet, a business strategist for a healthier, more sustainable future, author, and keynote speaker. Every day, I’m driven by a mission to make the world a little healthier and happier. I inspire audiences at conferences and in boardrooms, discussing the Transformation Economy. This concept marks a critical tipping point: a shift from the poly-crisis world we've created to a healthier, more sustainable future we all aspire to. This transition isn't only crucial for the planet and the success and relevance of your business.
It impacts Leadership, Human Resources, technological innovation, marketing, sales and customer strategies. In this article, I describe how Life Aspirations are the new needs in the Transformation Economy. You can discover what this means for particular parts of your business via the links below.
Aspiring for a better, healthier, more sustainable world.
Faced with multiple crises, we live in an inviting time called the Transformation Economy. This period invites us to rethink how we live, work, and interact with the world around us. Central to this era is our collective aspiration to create a better world where we can thrive, feel good, and live healthier, happier lives. These aspirations are deeply rooted in fundamental human desires for health, happiness, and well-being.
?
Health and Happiness: The Foundation of Our Aspirations
At the core of human desires are health and happiness. These are not just about feeling good in the moment but are fundamental to our overall well-being and personal growth. People today are more aware of the importance of maintaining good health and finding/maintaining happiness daily. People who feel healthy are likelier to feel happy, and vice versa. This holistic approach to well-being drives our desire to build a better world. Businesses that support their customers in achieving these states can form stronger, more positive connections, helping to create a society and planet where everyone can thrive.
?
Aspiring for More: The Life Aspirations Model
We must understand the deeper aspirations that drive human behaviour to build this better world. The Life Aspirations model categorises these aspirations into four main types:
?
Using Aspirations to Create Transformations
The Life Aspirations model provides a valuable framework for businesses to understand and meet the deeper needs of their customers. In today's world, customers seek more than just enjoyable or convenient experiences—they seek transformations. They want experiences that make them feel better, healthier, and happier. Transformations represent the ultimate value that customers desire as they fulfill deeper, more meaningful needs. This is the basic principle of success in the transformation economy
?
For example, a fitness app that tracks workouts and fosters a supportive community (solidarity and caring) helps users feel they belong and motivates them. A skincare brand that emphasises natural ingredients and self-care rituals (self-development and looking good) can appeal to those seeking personal improvement and self-worth. These transformations are significant because they go beyond meeting a basic need; they contribute to a person's long-term well-being and happiness.
?
Creating such transformative experiences requires businesses to align their offerings with customers' deepest aspirations. It's about providing more than a service or product—it's about contributing to a world where people can thrive. This can only happen in a world that is better tomorrow than today, where sustainability, equity, and holistic well-being are prioritised.
?
领英推荐
Building a Better World Through Aspirations
At this transformative juncture, understanding and aligning with life aspirations is crucial. The Transformation Economy is about more than just economic growth; it fosters a better world. Businesses can play a vital role in this transformation by recognising and supporting the core aspirations of health, happiness, and personal growth.
?
The Life Aspirations model helps businesses connect with customers on a deeper level, creating experiences that resonate with their most fundamental needs. This approach supports business growth and contributes to a more fulfilling, equitable, and happy society.
In this new era, the potential for positive change is immense. By focusing on customer transformations and embracing the Life Aspirations model, we can build a world where everyone has the opportunity to thrive.
Yours,
- ???????????????????? -
Author & Professional Keynote Speaker
Health Business Expert & Advisor
---
ＰＯＰＵＬＡＲ?ＫＥＹＮＯＴＥ
? ?????? ???????????????????????????? ??????????????
Cultural shifts are transforming businesses for a healthier, more sustainable future.
>> Read the book: https://www.christophejauquet.com/transformationeconomy
Call to Action
Consider inviting Christophe Jauquet for a keynote presentation to delve deeper into these concepts and learn how to apply them to your business. With his extensive experience and unique perspective on health, business, and technology, Christophe can inspire and guide your team to embrace the opportunities of the Transformation Economy. Contact him at [email protected] for more information on his keynotes and consultancy services.
Dive into Christophe's latest book 'Trends in the Transformation Economy' [here] to uncover more insights and industry-specific examples from the ever-evolving Transformation Economy.
Also, mail me to receive your copy of the Life Aspirations Model !!
?