ASO Marketing Weekly: App Localization, Screenshots & Webinar Invitation
Gummicube Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing
Trusted by 1000's of the world's leading app developers for App Store Optimization (ASO) & Mobile Marketing
Localize App Metadata & Creatives like Pro with These 3 ASO Tips
If you're looking to internationalize your app, your mobile app launch strategy abroad may need a large-scale overhaul - from creatives, all the way down to title tags and full description changes. But these alterations aren't as daunting as you may think.
When you finally decide to launch your app in a different country, or you've been international for a while, you may be thinking if there's a better way to gain traction on the app stores organically. After all, when you launch in a different territory your pool of competitors also widens. Not to mention, you're faced with different consumption habits, cultures, languages and usage patterns. So, the question remains: how can you compete more effectively?
"[When entering a new market], you're faced with a different set of consumption habits, cultures, languages and usage patterns."
A mobile app launch in another country can open up a wide range of opportunities far beyond what you may imagine. To illustrate in the case of the mobile game category, it's reported that the biggest industry consumers are in Southeast Asia, where 1 in 3 smartphone users regularly play mobile games on a weekly basis. This goes to show that some of our most lucrative and attentive audiences may not be where you think they are.
Our App Store Optimization (ASO) experts want to provide you with 3 tips to keep in mind when entering a new market:
3 Tips for Mobile App and Mobile Game Localization
Don't just a be tourist, mix with the locals. Many developers and mobile marketers often think that a mere translation of metadata and creatives will suffice for the international stage.
However, much like any other form of marketing, research is paramount. The branding associations, color schemes, colloquialisms, search patterns, and consumer behaviors all vary. Knowing how you can best integrate yourself into the market instead of being a "local bystander" will make a world of a difference.
2. Avoid Marketing Myopia & Assumptions at All Costs
It might be easy to assume that your brand has enough notoriety to let it "stand on its own", but like all damning marketing assumptions, your product just simply can't "sell itself". Even high-notoriety, enterprise mobile apps go to great lengths to ensure messaging, intent, tone and language all adapt to a new, fresh stage.
Keep in mind, that when you enter a new market, you're faced with a new pool of competitors who've navigated in this space for a while. The key to success is to balance out your brand strength and match it with the strongest value propositions in the new territory. You may find that the most popular feature in another country is the least popular feature in your home country. This brings us to our next tip...
3. Conduct Market Research From the Ground Up
Your app or mobile game localization strategy will only be as good as you make it. The same market research principles you applied in your domestic market apply internationally as well. Ask questions like, "What are the users' search patterns like Country X?", "What values do you they speak to the most?", or "How can we convey value to Country X users in the same way as Country Y?".
You'll be surprised at some of the variances, and some of the assumptions you may have may prior to initiating your research. For example, say if a US-based finance app wanted to expand its mobile operations to Germany.
Picture this scenario:
In the US app listing, an ASO best practice may suggest using app store screenshots that incorporate the color green to enact a subconscious association with savings or money. This tactic wouldn't work in Germany where the widely used Euro is multicolored. You may find that German-based users search for budget-related terms overwhelmingly more than the most popular US savings-related phrases.
If you're looking to get ahead in the international market, it's important to do your marketing due diligence. Some of the biggest app success stories started from better localization strategies. Check ou our IMVU Japan Case Study below:
领英推荐
Learn how Gummicube helped the number one social avatar app achieve 96% keyword visibility and 75% growth in the Top 5 rankings.
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App Store Screenshot Checklist: Are You Fully Optimized?
In the context of ASO, your creative set speaks to your users in more ways than one. In fact, their sole purpose on the app stores is to convert and inform your audience. That's why they're one of the most important factors contributing to your organic success on the app stores.
We've put together a quick checklist to help you ensure your creatives are on the right track for better conversion on the app stores. We've also included some helpful links for creative app optimization services, A/B testing information, and resources for our proprietary Splitcube A/B testing platform.
As an ASO company, we know that your creative set helps deliver your users value even before they download your app. Here are some useful links to learn more about screenshots, A/B testing and creative optimization.
Creative Set & Screenshot Resources
4 App Screenshot Tips & Tricks - From ASO Experts
Gummicube Creative Services - Award-winning ASO services
Splitcube A/B Testing - More than an ASO tool
If you're looking for a more in-depth guide, we've linked our FREE ASO White paper for 2022 at the bottom of this article! It's time to take the guesswork out of app store screenshot optimization and ASO.
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Register for the LIVE Gummicube & Business of Apps Webinar: App Growth Tips from Pre-Launch to Maturity
Save the Date: August 17th, 2022 @ 10:00 AM PST 6 PM CEST
Your app marketing strategy should always be evolving. With app store competition growing at astronomical rates, now more than ever, developers and mobile marketers need to understand how to adapt and change with the needs of their business, regardless of size and point in their app lifecycle.?
The app stores are largely democratized - both indie and enterprise apps share a level playing field. So how can you grow your app over time to keep your competitive edge?
Watch CEO and Co-founder of?Gummicube (an Airship Company), Dave Bell discuss what you can do to optimize your app performance at every point in your app lifecycle from pre-launch to maturity starting today.
Register by tapping on the banner above or click the link here.
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Be sure to check out these other helpful links to learn more about ASO best practices: