"ASO Market Analysis 2022: What's New and What's Next - A Comprehensive Outlook"
Ashley Willy
Sales and Marketing Maverick at |appAhead|: Standout Achievements and Industry Buzzwords
The mobile app market is highly competitive, with millions of apps available in app stores. ASO has become increasingly important in order to stand out and be discovered by potential users.
According to recent studies, more than 63% of app downloads come from app store searches, making ASO a crucial part of app marketing strategy. Additionally, with the rise of voice assistants and app store voice search, optimized metadata and the use of relevant keywords are becoming even more important.
Additionally, with the increasing use of mobile devices and the growth of the app economy, investment in ASO is expected to continue to rise in the coming years.
However, it is important to keep in mind that ASO is not a one-time effort, but rather a continuous process that requires monitoring and optimization to stay ahead of the competition and maintain app visibility in the app store.