For ASO Beginners: How to Conduct Keyword Research & Increase App Visibility

In the competitive digital landscape, App Store Optimization (ASO) is essential for enhancing your mobile app's visibility and download rate.

A key aspect of ASO is Keyword Research, which plays a vital role in determining your app's success. The article will simplify the process of conducting comprehensive ASO keyword research, offering actionable steps to boost your app's discoverability and reach.

The Essence of ASO Keywords

In the world of ASO, keywords are fundamental for discoverability. They are the specific terms users enter in app store search bars when seeking apps, directly impacting visibility and ranking. Choosing the right ASO keywords is akin to setting a digital trail, guiding users to your app.

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Keyword Search Volume

Understanding keyword search volume is crucial in ASO keyword research. It measures how often users search for a specific term in app stores, aiding in assessing keyword popularity and competitiveness. There are three main categories based on frequency:

• Low Search Volume keywords are infrequently searched but useful for niche targeting.
• Medium Search Volume keywords strike a balance between competitiveness and user attraction.
• High Search Volume keywords are frequently searched and highly competitive.

Selecting the Right Keywords for Your ASO

Selecting the right ASO keywords involves a multi-step process:

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Step 1: In-Depth Keyword Research

Begin with an exhaustive keyword research process aimed at identifying the most relevant and impactful keywords for optimizing your app's visibility and app ranking.

Initial Master List Creation Start by compiling a comprehensive master list encompassing all possible short-tail and long-tail keywords pertinent to your app.

Enhancing Visibility Elevate your app's visibility across app stores by following these steps: Initiate the process by brainstorming an extensive array of potential keywords. This brainstorming phase should encompass:

• Words and phrases delineating your app's core features and functionalities.
• Consider common misspellings and synonyms to cast a broader net.
• Explore related categories and topics that resonate with your app.
• Include branded and generic keyword variations to capture diverse user interests.
• Analyze the keywords your competitors are successfully ranking for.

By dedicating time and effort to meticulously research and refine your app's keyword selection, you can significantly enhance its discoverability among potential users, ultimately elevating its overall success.

Leverage ASO tools for comprehensive keyword exploration, bolstering the development of a robust potential keyword list.

Tools like?FoxData?provides keyword exploration during this stage, helping you build a robust list of potential keywords.

ASOWorld provides Competitor Keywords. You can choose keywords that have better rankings for competitors but your app does not rank for one-click optimization.

Just click Promote, and the system will directly provide you with the best optimization service suggestions.

Step 2: Comprehensive Search Volume Analysis

Effectively scrutinize keyword search volume and competitiveness, relying on precise monthly search volume estimates and competitiveness scores, readily available through ASO tools. Key Considerations During Analysis:

• Absolute Monthly Search Volumes: Prioritize keywords with higher monthly search volumes, as they indicate more frequent searches, potentially driving substantial traffic. Aim for keywords with hundreds or thousands of monthly searches.
• Relative Monthly Search Volumes: Gauge your keyword's search volume in comparison to your competitors. Strive to target keywords where you can capture at least 10-20% of the search volume achieved by top-ranking apps in your category.
• Search Volume Trends: Monitor trends in search volume over time for your selected keywords. A growing search volume suggests future potential and opportunities for increased visibility.

Step 3: Prioritize Your Keyword List

After thorough keyword analysis, consolidate your findings into a strategic list consisting of 10-20 core primary keywords and 2-3 secondary keywords per primary keyword.

Prioritize these keywords for the foundation of your ASO strategy, considering the following factors: Search Volume and Growth Trends Emphasize keywords with higher absolute search volumes, as they drive more potential traffic.

Additionally, look for keywords displaying positive search volume growth trends, indicating future opportunities.

Competitiveness

Assess the competitiveness score for each keyword, indicating the difficulty of ranking. Initially, focus on keywords with low to medium competitiveness (scores under 50) for better ranking chances.

Alignment with Paid Efforts

Align your keyword selection with your Apple Search Ads (ASA) campaigns to maximize relevancy and enhance your overall app visibility strategy.

Current Rankings

Identify keywords for which your app already ranks well and optimize for closely related long-tail variations to build on existing successes.

Competitor Analysis

Research keywords that competitors rank highly for, uncovering valuable new targeting opportunities.

Relevancy

Ensure alignment between your selected keywords and your app's value proposition, optimizing for highly relevant keywords.

Final Core Keyword List

Continuously refine your core keyword list based on the latest market trends. A data-driven approach is crucial for maximizing keyword impact and maintaining an optimized ASO strategy over time.

Step 4: Integrate Top Keywords into App Metadata

Once you've identified your core keywords, seamlessly integrate them into your app's metadata. This includes optimizing the app title, subtitle, keyword field, and app description.

It's crucial to abide by character limits while maintaining a user-friendly and natural reading experience. This strategic incorporation of keywords enhances your app's discoverability and relevance in app store searches.

ASOWorld provides App Intelligent Diagnosis function, users can clearly understand what needs to be optimized. Moreover, ASOWorld puts forward professional optimization suggestions for corresponding problems.

Step 5: Implement a Keyword Performance Tracking Plan

To ensure your App Store Optimization (ASO) strategy remains effective, it's crucial to maintain ongoing vigilance by continuously monitoring keyword rankings and performance. By making iterative adjustments, you can stay aligned with evolving search trends and maximize the impact of your selected keywords.

Meanwhile, to accurately gauge the effectiveness of your new metadata, you must track keyword performance diligently. This process involves adding your prioritized keywords to a dedicated tracking tool and observing any fluctuations in keyword rankings over time.

Remember, ASO is not a one-time endeavor; it requires constant attention. You must engage in consistent tracking, vigilant monitoring, and insightful analysis of keyword performance. To keep pace with the dynamic app marketplace, regular updates to your metadata and keywords are necessary.

Ideally, these updates should occur every 2 to 3 weeks, allowing you to remain adaptable to changing trends and shifting user behavior. This approach will help maintain the relevance and visibility of your app in the App Store.

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Conclusion

Conducting thorough ASO keyword research is a vital stride toward enhancing your app's visibility and discoverability. By recognizing the significance of ASO keywords, evaluating search volumes, pinpointing the most fitting keywords, and fine-tuning your app's metadata, you can unleash your app's full potential and captivate a more engaged user base.

For a streamlined approach to keyword research and analysis, we recommend ASOWorld, an advanced ASO service platform. It furnishes comprehensive insights into keyword rankings, search volumes, competitor assessments, and more. It can be believed that its intuitive interface and robust features will empower you to make well-informed decisions and amplify the efficacy of your ASO endeavors.

Equipped with these insights and the right tools, you are poised to embark on your ASO journey and unlock your mobile app's genuine potential. Commence enhancing your app's visibility today, forging a path to triumph in the fiercely competitive app market!