Asking the right questions

Online surveys are your best bet to provide immediate, authentic, genuine and possibly insightful feedback from the market, provided that the survey questionnaire is properly structured. If your goal is to really know what the market or consumers want, it is important to ask the right questions. Ask right, you're going to get it right. 

Another subtle yet extremely important factor is the question, which can be answered by using the right words. 

Let's look at the example below

Option #1 – "Would you be interested in selling unused and used items from home?"

Option #2 – "Would it make sense to sell unused and used items from home?"

While option #1 would elicit a response in the form of a "Yes" or "No", option #2 is far wider in its scope and breadth to unearth the intent of respondents – would your customers really want to sell or are they just not into it at all?

Often, we end up asking questions in a manner that will point to answers to we want to hear. A good online survey is very neutral in nature; it asks for what the customers actually think of the idea or product. Does your product hit the mark? This way you would have a fair idea if the product you are building (or are looking to build) "fits the bill" or not. In other words, does it make the market-fit over product-market-fit?

This is an excerpt from the blog, we wrote at Blocksurvey.

#productexperience #product #saas #startup