Asking the right question?
I recently had the pleasure of interviewing the incredible Carole Mahoney on the latest Shake Sales episode, and you won't want to miss this one.
She’s passionate about transforming sales from a pushy endeavor into a collaborative process that truly puts the buyer first.
?Her approach is grounded in research, behavioral science, and nearly two decades of experience.
Carole grew up in a family of business owners, is the author of "Buyer First," and is the founder of Unbound Growth.
In this episode, we talk about the importance of asking the right buyer questions.
Carole explains, "The majority of the time, the questions that salespeople are asking are the questions they care about... We somehow forget what it's like to be in the buyer's shoes when we slip on our seller's hats."
? ? ? ? ? ? ?>>>>>>>>>>>>> Listen to the episode here <<<<<<<<<<<<<
If that sounds relatable, tune into the full episode to:
Excited?