Asking ChatGPT Loaded Questions, Part 3: A Path Forward

The past two iterations of this little experiment were arguably pessimistic. I can sit here and write that "you can't fix a problem if you're too afraid to face it," but really the truth is it's much more fun to complain than it is to put yourself out there and propose a solution.

Once you've stood up and said, "hey, maybe I've got an idea" you put yourself in the crosshairs of the existing system and opened yourself up to being critiqued as thoroughly as you've critiqued.

I don't like that.

Don't get me wrong, that is totally how it should work. No one is immune or above criticism. But it certainly makes people less likely to try to solve problems.

So, instead, we sit back comfortably on our couches (or office chairs with questionable lumbar support) and critique the system and those who propose solutions.

So, that's me in this equation. Throwing loaded questions into ChatGPT and letting it do all the dirty work.

Maybe I should give ChatGPT something to be proud of. Let's give the AI a chance to motivate change.

Let's let it stand up and propose some changes (so that I can sit back and not have my ideas critiqued... because, hey, the AI said it... not me.)

Sure, Healthcare is broken in the US... but surely there are ways to fix things!

Today's prompt:

"How can a new company build trust with its customers in an industry that is known for being untrustworthy?"

ChatGPT's response, unedited:

Building trust in an industry that has a reputation for being untrustworthy can be challenging, but it's not impossible. Here are several strategies a new company can adopt to build trust with its customers:

1. Transparency: Be open and clear about your business practices. If your industry has a history of hidden fees or deceptive practices, be the change by clearly outlining costs, terms, and conditions from the onset. In case of any changes, communicate them proactively to your customers.

2. Quality Service/Product: Offer high-quality products or services that deliver on their promises. There's no substitute for a genuinely good product or service when trying to win a customer's trust.

3. Excellent Customer Service: Invest in outstanding customer service. Quickly and effectively resolving issues or answering questions can do wonders for your reputation.

4. Authentic Communication: Communicate with your customers regularly and authentically. Be honest about challenges and avoid corporate jargon. People appreciate when companies talk with them, not at them.

5. Social Proof: Share testimonials and reviews from real customers who have had positive experiences with your company. This can go a long way in building trust.

6. Ethical Business Practices: Follow ethical business practices and be a responsible corporate citizen. This might involve being environmentally friendly, treating employees well, and giving back to the community.

7. Security: If your business handles sensitive customer data, ensure you have robust security measures in place to protect that data. Demonstrating your commitment to security can help build trust.

8. Offer Guarantees: If possible, offer money-back guarantees or warranty programs. These show that you stand behind your product or service.

9. Professionalism: Conduct business professionally at all times. This includes everything from the design of your website and marketing materials to how your customer service representatives interact with customers.

10. Educate Your Customers: Inform and educate your customers about your industry and its practices. This can help demystify the industry for them and make them feel more comfortable doing business with you.

In general, building trust takes time and consistency. It's about showing customers through your actions that you are reliable, truthful, and committed to their satisfaction. By adhering to these principles, your company can stand out in an industry that is known for being untrustworthy.

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There's nothing really shocking here, right? We know this is how we build trust with customers. But then, when I really look at how healthcare companies interact with the market - I see concessions on each of the points.

Sure, you educate your customers... but is it really education, or is it low level propaganda?

You have guarantees... but are they for the right thing? Do you actually stand by them? What are the consequences?

I know many people who think they do these things. But they do them for their company not for the customer/patient.

That is a MASSIVE distinction.