Ask yourself...

Choosing your next project is a significant decision that will shape your daily experience. While it may feel like a calling, it's essential to recognize it as a choice with multiple factors to consider. It's important to evaluate how you'll create value, either through your own efforts or by managing others, and how people will discover your work.

Marketing Guru, Seth Godin, presents 20 questions to consider before diving into any new venture

• Are you selling to consumers?
• Are you raising money?
• Do you serve one person at a time or does a committee have to agree?
• Is there a network effect to the work you do?
• Is the margin on each item low?
• What’s the lifetime value of a new patron, customer or partner?
• Is the work time sensitive?
• Do you meet with people in person?
• Are you answering RFPs or are people seeking you out by name?
• Is price or yield or efficiency the dominant metric in making a choice?
• Will you create value with your personal effort or by managing others?
• How will people find out about what you do?
• Is accuracy the most important part of what you deliver?
• Can a competitor who works far more hours have a big advantage over you?
• What’s the effluent, waste or side effects of what you create?
• Are you likely to spend time working with peers you like?
• Are you likely to respect your customers?
• How much time after you begin before you expect your metrics to be positive?
• Is the learning curve steep?
• After you’ve learned how to do this, does it become boring?

Falling in love—whether with a person, project, or company—often doesn't end well (it’s called "falling" for a reason). The main issue is usually a lack of thoughtful consideration before committing. This isn't just true in romantic relationships but also when becoming invested in a project or company.