They ask, you answer!
They ask, you answer! Snackable B2B Marketing World Newsletter | Stephan Wenger

They ask, you answer!

Stephan Wenger Stephan Wenger

Stephan Wenger

B2B Marketing | Global Head of Marketing | Founder b2bmarketingworld.com

发布日期: 2023年3月25日
+ 关注

Hi all,

Last week I talked about Educational Content. Today, I follow up with a short, actionable strategy.

Here’s the concept of “They ask, you Answer”.


"They ask, you answer" is a revolutionary approach by Marcus Sheridan . In his best-selling book, he describes this simple yet powerful concept.

All you need to do is to answer your customer's questions.

This is it. This is the concept.


The key idea is to educate your customers.

Instead of relying on advertisements.


It is the fastest way to meet thought leadership.

And gain your audience’s trust.


Therefore, I highly recommend this book to all B2B content marketers.

Let us have a closer look at the big-5 topics, according to Marcus:


Price

  • How much does your product cost?
  • Don't want to give away prices online? Think again. It is a grave misconception that prices need to be hidden in B2B.


Problems

  • What is the problem of your customer?
  • What is the problem with the available solutions?
  • What is the weak spot of your solution? There is none? Liar ;)


Versus and Comparisons

  • Solution A vs. Solution B. Which one is better?
  • Compare yourself AND compare products from competitors. It’s not always about your product.

领英推荐


Reviews

  • Is the product/solution worth the money?
  • How does it work in real life?
  • What are common use cases? Put it into action.


Best in Class

  • What is the best product/solution on the market?
  • What makes this product stand out and why?


These 5 topics are full of content opportunities. Full of ideas for educational content. Full of unique content formats.

Go for it!


This is it for today.

Talk soon.


#contentmarketing #content #b2bmarketing #b2b


++++++++++

Hi, I am Stephan, and I do B2B Marketing

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Marcus Sheridan

One of the most engaging keynote speakers on the planet—I create experiences that change how businesses sell, connect, and win | Author of Endless Customers and They Ask, You Answer | Entrepreneur | Master Storyteller

1 年

That's how you take action bud, love it!!

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3 次回应
matthias haberler

?? b2b (marketing) insights @ canon austria ?? marketing head & superhero-enthusiast.

1 年

All our b2b ambassadors on Linkedin received a copy of that book… first results (i.e. content pieces) are promising.

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3 次回应
Christina Kropf ??

Ich mache Kreislaufwirtschaftsl?sungen sichtbar! PR | Moderatorin & Sprecherin ??

1 年

Love the book!

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4 次回应
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