Ask stupid questions, get stupid answers

This is how Facebook find A-Players.

Estimated read time: 1 min 50 sec

Companies like Facebook know how to find A-Players

They’ve learned to ignore:

?where you studied?

?what you studied?

?how you answer canned interview questions (“tell me a time when you showed resilience”??)

Instead, they ask about real-world scenarios.

Here’s a scenario they give product managers:

“User engagement dropped dramatically overnight for a product you manage. The reason was a new feature launched by a different team—what steps do you take?”

At Marketing Pros, we use this ALL THE TIME.?

For content managers:

“Look at site x, the goal is to increase organic traffic by 50% and rank in the top three for these 5 keywords - talk me through the planning phase.”

We cover?

?technical - can the person create a great solution??

?decision making - can they work out optimal steps to a solution?

?human dynamics - can they deal with the weird shit other people do?

?

So, when you are creating interview questions, ask yourself?

1. What are the most difficult and annoying problems I face?
2. What shit can’t I actually solve?

?

Then, ask interview questions on these topics.

Meet Donna??????

Great companies + great marketing = great execution.

Most companies are a 4 out of 10 at execution.

That’s because most companies don’t have a Donna.?

Donna Reynolds “The Don”, started at Authority Hacker last year as their Marketing & Events Coordinator.

She has been part of their Cape Town team that has driven mind-blowing results.?

?

???She booked guest speakers like Derek Hales from NapLab and Pauline Dutheil from RTINGS.com for their podcast and news channels.

??She has secured sponsorship of over ￡12k per month until Q1 of 2025.

???Helped launch a new YouTube channel which already has over 1000 followers.? ?

??She planned and coordinated a 7-day team retreat to Phuket last October.

What we're saying is...

You need to know where to look and you need to know which questions will get you a Donna.

Or you can book a call with us so we can get one for you.

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