Ask Marketing named 2023 Australian Small Business of the Year Finalist.

Hey Readers,

This month has been a really exciting one! Here are the key highlights:

Ask Marketing named as a 2023 Small Business Champion

Out of 2400 applications from across Australia, Ask Marketing has been named as 2023 Small Business of the Year Finalist.

I am so proud of our team.

This award criteria includes rigorous analysis of business growth, innovation, business technology improvement as well as commentary and recognition provided by our industry, community, clients and suppliers.

You can read more about the selection process below.

Highlights Of Our Week At _SOUTHSTART

Stephanie King and myself flew down to South Australia for what was one of the most epic innovation conferences; truely the Coachella of startup and scale-ups. (I think we are still recovering!)

Top highlights included:

1) keynote by Marc Randolph and learning the story of Netflix - read more about that here

2) corporate innovation insights with?Google ?CTO?Natalie Piucco

3) startup pitch comps including the incredible?Bloom Impact Investing and SeenCulture

4) forming exciting relationships with the epic crew at?Aginic Ventures

5) an awesome masterclass on employer branding with Steve Grace

6) Adelaide street party alongside Overnight Success Clinton Capital Partners and Balance The Grind

7) the most spectacular lunch at Vale Taphouse in McLaren Vale alongside The Nudge Group , Adam Fazzani & Matt Poblocki .

Another Exciting Guest Podcast Appearance

Another highlight was joining the awesome William Freitas from Confio Insurance in his epic office as a guest on The Socius Podcast .

We covered so many juicy and practical tips in the episode including:

1. The exact 3 step process for utilising Chat GPT in your marketing each month
2. How to position yourself as the #1 leader in your industry in 2023
3. Forget B2B or B2C, how to market from human to human

You can watch the video version below ????

I would love to know what you think and feel free to send me DM if you have any questions!

So now onto the topic of today's newsletter.

What is the real cost of hiring an internal marketing team?

I'll start by saying - I love seeing service businesses recognise the value of digital marketing by wanting to invest in an internal marketing team.

"I'm looking to become an industry thought leader, generate demand and want to grow my business through various creative channels..."

But if this is you – there’s something I need to discuss with you first:

Do you know what the ACTUAL cost of hiring an internal marketing team is?

Not just the salary.?

The true cost.

Salary + hidden costs… training, resources, transport allowance, leave, events - all on top of your marketing spend.?

And not to mention the time cost involved in onboarding, training and managing.?

?? Here are the REAL cost figures:

Make sure to click the link to discover exactly how much money, time and resources hiring your marketing internally will cost your business and how to make marketing work for you.?

If you have any questions, feel free to reach out and?ask, and I’ll be in touch.?

Have an amazing week!

Ali