Ask ChadGPT

1. Personal Injury Mastermind - Ep. 249: Chad Celi

Whether you're a seasoned PI attorney aiming to elevate your marketing game or just starting out and looking for that competitive edge, you don't want to miss this episode.

I’m excited to introduce you to Chad Celi , or as he’s better known, ChadGPT. Chad is an absolute marketing genius in the personal injury world. His agency is built on the solid principles he learned from the marketing legend Jay Abraham. He’s worked with over 119 different industries, including some of the biggest names in PI like Mike Morse and Darryl Isaacs (both of which have been on PIM).

In this episode, Chad dives deep into avoiding the common pitfalls of marketing malpractice. He shares why rebranding your intake team, optimizing your intake language, and leveraging the power of reviews are crucial for boosting your firm’s reputation and attracting more clients.

Chad is selective about who he works with, and this interview is packed with exclusive insights you won’t find anywhere else.

Here’s what we cover in the episode:

• The three worst forms of marketing malpractice and how to steer clear of them.
• Psychological tweaks to inspire rave reviews, even from calls you turn down.
• Strategies to increase the volume of opportunities for capturing reviews.

Trust me, this is one episode you’ll want to listen to right away.

Listen to the full episode here.

2. Video SEO: What You Need to Know

So, we've all noticed how traditional content is flooding online platforms, right? Marketers are working around the clock trying to find new, exciting ways to catch people’s attention, which seems to be getting shorter by the day. So, what’s a law firm supposed to do when potential clients just don’t have the time or patience to read through thousands of words on your website?

Sure, traditional landing page content is still super important for your online presence and bringing in new clients. But these days, you’ve got to branch out to other platforms, or you’ll miss out on millions of people who prefer quick, bite-sized content for their news, entertainment, and more.

Let’s talk about Video SEO. Basically, Video SEO is all about making your video content more visible and easier to find on search engines. It’s a specialized strategy to boost your presence on platforms like YouTube, TikTok, and Instagram Reels, and improve your ranking in general search results. In our visually driven world, a solid Video SEO strategy can really help you stand out, communicate your legal services in a more engaging way, and attract new clients.

Video SEO isn’t just a flashy tool; it's a powerful weapon in your digital marketing toolkit. Many industry experts swear by it as a game-changer for businesses everywhere. For law firms, it’s a golden opportunity to use visual content to build authority, increase engagement, and bring in more clients.

In this guide, we’re going to dive into how video can not only boost your firm’s online visibility but also help you create compelling stories around your services that really connect with potential clients.

Read more video search engine optimization for your firm, here.

3. 4 Months Til PIMCon!

Can you believe it? PIMCon is just 4 months away! If you haven’t already marked your calendars, it’s time to circle September 15-17, 2024, because this is the event you absolutely can't miss. We’re gearing up to bring you an experience that’s going to revolutionize your approach to personal injury law firm marketing. Trust me, if you want to take your practice from good to GOAT, PIMCon is where you need to be.

And here’s a little cherry on top – the legendary David Spade is headlining our entertainment! From his iconic stint on SNL to unforgettable roles in movies like Tommy Boy and Joe Dirt, David Spade is set to bring the house down with laughter. It’s going to be a night to remember, blending business with a bit of well-deserved fun.

But wait, we’re just getting started. There are still more exciting announcements in the pipeline. Stay tuned because we’ve got some big surprises that will make PIMCon even more unmissable. You’ll want to follow every update to ensure you’re in the loop on all the exclusive content and opportunities coming your way.

As a special thank you for being loyal followers of The Dreyer Sheet, I’m thrilled to offer you an exclusive discount on PIMCon tickets. Just use code PIMCHRIS at checkout to save big. But don’t wait too long – ticket prices are set to go up in June. Secure your spot now and get ready for an event that will transform your practice and set you on the path to becoming the greatest of all time in personal injury law.

Join me at PIMCon, September 15 - 17, 2024 in Scottsdale, AZ. Can't wait to see you all there! Don’t have FOMO and get your tickets to PIMCon, here.