Ask Ariel: Do we really need social media to fundraise?

Ariel Glassman, Common Great Founder and CEO, unpacks a question about social media and fundraising:

Is an active social media presence actually necessary for digital fundraising?

In one word, YES.?Watch the video for Ariel's explanation:

When it comes to fundraising online, an active social media presence is like a superhero's sidekick – it may not be the star of the show, but it sure helps save the day.?

Here are a few reasons why your organization needs an active and consistent presence on social media:

1. "Like" It or Not, It Boosts Visibility: Your nonprofit can reach a larger audience and generate buzz about your cause.?
2. "Follow" the Fun and Foster Engagement: Social media is like a virtual playground where supporters can swing into action! It allows you to interact directly with your audience, sparking conversations and building a community around your cause.?
3. "Share" the Love: When your followers love what you do, they can share your posts with their friends and family, spreading your message.
4. "Hashtag" Your Way to Fundraising Glory: Social media provides powerful tools, like hashtags, to amplify your fundraising efforts. Using relevant hashtags, you can join other conversations, attract new supporters, and increase your chances of going viral.

Social media platforms let you creatively showcase your impact and reach new audiences beyond your current email list. By sharing success stories, testimonials, and heartwarming moments, you can inspire others to support your cause.?

An active social media presence is just one piece of the puzzle for digital fundraising success. But like a well-tuned instrument in an orchestra, it can harmonize with other strategies and help your nonprofit hit all the right notes. So, embrace the power of social media and let your digital fundraising soar!