ASICS' Success with Adobe Experience Manager (AEM)

ASICS, a renowned sportswear brand, recently enhanced its global operations by integrating Adobe Experience Manager (AEM). Their goal was to streamline content management and improve brand consistency across various regions. With AEM, ASICS was able to centralize its Digital Asset Management (DAM), drastically reducing inefficiencies in managing and using digital assets. The new system enabled global teams to find and use digital assets quickly, resulting in faster project completion and improved marketing efforts.

Streamlining Content with AEM

One of ASICS’ primary challenges before implementing AEM was managing their content across multiple regions, leading to duplicated assets and inconsistent branding. By using AEM's automation and DAM capabilities, they were able to create a single source of truth for all their assets. This allowed ASICS to cut down on waste by 20%-30%, and improve decision-making speed by leveraging consistent, up-to-date digital assets.

The centralized DAM system also enhanced collaboration between global teams, allowing them to reuse content and share resources more efficiently. Automation played a crucial role in reducing manual tasks, enabling marketers and designers to focus on innovation rather than administrative work.

Balancing Security and Accessibility

While streamlining digital asset management, ASICS ensured that balancing security and accessibility remained a top priority. With AEM, the brand can control access to assets, ensuring that only authorized personnel can retrieve and use sensitive materials. This has been particularly important for protecting intellectual property and maintaining the integrity of brand guidelines across global markets.

Resource Augmentation and Cost-Effective Operations

To maximize the benefits of AEM, ASICS adopted a resource augmentation strategy, outsourcing certain aspects of their AEM management to external partners. By leveraging AEM developer training programs and hiring trained experts, they could scale their operations without overburdening internal teams. This approach proved to be highly cost-effective, allowing ASICS to maintain operational efficiency while focusing on growth and innovation.

Reducing Waste and Improving Workflow

Through AEM's comprehensive DAM capabilities, ASICS implemented significant improvements in waste management. By reducing duplicated work, optimizing asset organization, and improving access to creative materials, the brand enhanced productivity across its marketing, design, and development teams. One standout feature of AEM was its ability to generate 3D models, which enabled faster decision-making in product development and marketing.

Outsourcing AEM Management for Global Efficiency

Like many global companies, ASICS outsourced the ongoing management of its AEM system to third-party teams, particularly in regions with cost advantages like Bangladesh. Outsourcing has allowed the company to scale its AEM management cost-effectively by hiring skilled professionals who specialize in Adobe Experience Manager. By augmenting their internal teams with external resources, ASICS not only ensured 24/7 system maintenance but also achieved significant cost savings.

Outsourcing AEM management to countries like Bangladesh has proven to be a profitable strategy for companies looking to optimize their digital asset workflows. These external teams offer cost-effective solutions without compromising quality, allowing global brands to focus on core competencies while benefiting from operational efficiencies.

Conclusion: A Blueprint for Future Growth

ASICS’ integration of AEM has been instrumental in transforming its content management and digital asset management processes. By adopting a centralized system, they have reduced inefficiencies, streamlined operations, and maintained brand consistency on a global scale. The brand’s ability to leverage automation and external resources has set a strong foundation for future growth while maximizing cost-effectiveness.

Outsourcing AEM management or augmenting resources with skilled professionals in Bangladesh is an emerging trend, enabling companies like ASICS to improve profitability while focusing on strategic growth initiatives. By embracing such solutions, global brands can stay competitive in today’s digital landscape.