Asian Games and Cricket: The best of both worlds.

Year 2023 marks a relatively historic year for Sports development and marketing opportunities in the #Asia marketing, particularly #China and #India.

Two of world’s biggest sporting events will be happening in #Asia this year, i.e.,

Hangzhou 2022 Asian Games

• Start Date: September 23rd 2023 | End Date: October 8th 2023

Asian Para Games Hangzhou 2022

• Start Date: October 22nd 2023 | End Date: October 28th 2023
• Hosting Rights: Hangzhou, China | Official Broadcaster: Sony Sports

#Hangzhou2022 #AsianGames will showcasing 482 events from 40 sports consisting of 61 disciplines across, including mandatory 28 Olympic sports disciplines for a span of just 15-days garnering ~11 crore viewers in the #Indian market itself. ?

“A blast from the past” suggests that in 2010 Guangzhou Games we witnessed total viewership of ~3.26 crore, in 2014 Incheon Games we witnessed a total viewership of ~4.09 crore, and in 2018 Asian Games we witnessed a total viewership of ~6.8 crore (India Regions estimates).

In terms of sponsorship valaues at the #Hangzhou2022 #AsianGames, the organizers have ~164 sponsors and partners in multiple business categories and capacities top level of sponsorship management in Sports, i.e., 11 Official Prestige Partners | 04 Official Sponsors | 16 Official Exclusive Suppliers | 143 Official Non-exclusive Suppliers, etc.

In case of #Hangzhou2022 #AsianGames:

• A global opportunity and platform for maximizing their visuals, based on products & services
• An opportunity to establish themselves as a brand that stands with #TheNation, i.e., utilizing the #PrideOfIndia moment.
• Association with multiple sporting icons of the country who represent at the global events like the Olympics, Paralympics, World Championships, Asian Games and Commonwealth Games.
• Get maximized revenue via association with “Team India” with a value of brand loyalty in return in a relatively short span by means of on-ground marketing campaigns, digital activations, social media trends and dedicated TVCs, while getting broadcasted on live television via association with Team India by means of Team India jersey’s, travel kit etc.
• PR reviews and interactions

ICC Men’s Cricket World Cup 2023.

• Start Date: October 5th 2023 | End Date: November 19th 2023
• Hosting Rights: India | Official Broadcaster: Start Sports

#ICC #CWC23 #WorldCup2023 will be showcasing “the leader of the pack” strategy, i.e., with Cricket being a massively followed global phenomenon with a cumulative average audience of ~160 crores on live coverage, i.e., a 38% increase over the 2015, and a unique broadcast audience of ~70.6 crore viewers globally (global estimates). For 45-days, India will be hosting 09 other teams for the cricketing extravaganza on home grounds across 10-venues in the Indian sub-continent.

In terms of sponsorships at the #ICC Men’s #CWC2023, the organizers have a total of 18 sponsors in multiple business categories and capacities top level of sponsorship management in Sports, i.e., 06 Global Partners, 08 Official Partners, 04 Category Partners, etc.

In case of #ICC #CWC23 #WorldCup2023:

• A global opportunity and platform for maximizing their visuals, based on products & services
• An opportunity to establish themselves as a brand that stands with #TheNation, i.e., utilizing the #PrideOfIndia moment.
• Association opportunities around and about cricket.
• Get maximized revenue via association with #TeamIndia with a value of brand loyalty in return in a relatively short span by means of on-ground marketing campaigns, digital activations, social media trends and dedicated TVCs, while getting broadcasted on live television via association with Team India by means of Team India jersey’s, travel kit etc.
• PR reviews and interactions.

Considering the potential of best of both worlds, i.e., Asian Games and Cricket – it seems that 19th Asian Games Hangzhou 2022 seems to be a bigger branding opportunity from the sports management and sports sponsorship ideation perspective, since in just a span of 15-days the brands are getting the multiple meaningful revenue generations opportunities and also influence the people of their respective countries through sustainable and enviornmentally viable ideas for brand development and marketing.

FYI ... Asian Para Games Hangzhou 2022 will be an additional timeframe for even bigger, dedicated and relatable branding and marketing opportunities.

Getting the best out of both worlds, i.e., the Asian Games and ICC Men's CWC 2023 in a true sense have the capacity and the bandwidth to the distrupt the existing landscape in the current Sports Management and Brand Engagement workspaces respectively, primarily because both #India and #China are global super powers already engaged in a battle (honestly, in literal sense too) for global dominance and economic control in the Asian sub-continent.

Each of these countries are fully aware of how "sports" can be a driver for change in the dimensions for development landscape in the years going forward and with the Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 next year, it is even more important for both the Asian giants to captalize on these given opportunites and gain ecnonomic and psylogical domiance.

With both the global sporting events just around the corner, both countires have a lot at stake and have a lot to learn in terms of sports econonomic, diplomacy and sports development landscapes. It all comes down how we are building our nations through inclusion of "sport" in our day-to-day lives more frequently than in the past.

#Sports #SDGs #UnitedNations #Paris2024 #Olympics #Paralympics #AsianGames #AsianParaGames #Cricket #CricketWorldCup #India #China #SportsManagement #SportsSponsorship #SportsMarketing #BrandManagement #BrandEngagement #SportsForChange #SportsForAll

Hangzhou 2022 Asian Games | Team India - List of Athletes

ICC Men's Cricket World Cup 2023 | Team India - Squad

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