Asia Asset Finance Unveils ‘Ladies First’ – A Game-Changer for Women’s Financial Empowerment
Colombo, 8th March 2025 – As the world celebrates International Women’s Day, Asia Asset Finance PLC has taken a bold step toward women’s financial empowerment with the launch of ‘Ladies First’, a pioneering financial initiative designed exclusively for women. With unmatched financial benefits, flexible repayment plans, and a strong commitment to supporting female entrepreneurs, this initiative is set to revolutionize how women access financial services in Sri Lanka.
Understanding the unique financial challenges faced by women, Asia Asset Finance has introduced a range of financial products under the ‘Ladies First’ portfolio. Women can now access Leasing and Mortgage products with special, unmatched interest rates, free insurance coverage, and loans without the need for guarantors. Additionally, customers have the flexibility to select rental plans that suit their budgets, making financial independence more accessible than ever (Terms and Conditions Apply).
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The initiative also includes the Suraksha Gold Loan, which not only provides financial security but also rewards lucky customers with exciting gifts such as a free tour to India, exquisite gold jewelry, essential home appliances like washing machines, and a variety of complementary gifts (Terms and Conditions Apply).
Asia Asset Finance PLC has long been a champion of women’s empowerment, with50% of its workforce comprising female employees. The company’s CSR initiatives focus on uplifting women, including financial inclusion programs for female entrepreneurs, free medical support for breast cancer patients, and community development projects benefiting women. These initiatives reflect the company’s deep-rooted commitment to creating a positive impact on society.
Further reinforcing its dedication to female empowerment, Asia Asset Finance’s branch expansion strategy is centered around rural areas, with the primary objective of promoting female financial inclusion and creating employment opportunities for women. By establishing branches in underserved regions, Asia Asset Finance is making financial services more accessible to women who may have previously lacked the means to obtain credit, start businesses, or secure financial independence. These efforts are also providing job opportunities for women in local communities, ensuring long-term economic stability and fostering inclusive growth.
To further strengthen its commitment, Asia Asset Finance has partnered with Chamari Atapattu, Sri Lanka’s cricketing icon, as the Brand Ambassador. As a symbol of resilience and success, Chamari represents the values of determination, empowerment, and breaking barriers—the very essence of this initiative. Her involvement in the campaign further amplifies the company’s mission of up lifting and supporting women in all aspects of life.
As Sri Lanka’s only subsidiary of the global giant Muthoot Finance, Asia Asset Finance PLC boasts an A+ Fitch rating, a 54-year legacy, and a network of 100 branches, ensuring unparalleled financial expertise and customer trust. With ‘Ladies First’ and an ambitious rural expansion strategy, Asia Asset Finance is setting new benchmarks in the financial sector, ensuring that women in Sri Lanka have access to the financial tools they need to succeed.