Asia Asset Finance Revolutionizes Customer Service with 24/7 WhatsApp Chatbot

Asia Asset Finance PLC, Sri Lanka's leading financial solutions provider, has unveiled its latest innovation in customer service—a state-of-the-art WhatsApp Chatbot, providing seamless support 24/7. This groundbreaking initiative reinforces the company’s commitment to service excellence?while positioning it as a leader in digital financial solutions.

In today’s fast-paced digital world, customers expect instant access to financial services, and Asia Asset Finance is delivering just that. With the new WhatsApp Chatbot, customers can now inquire about gold loans, mortgages, leasing and fixed deposits, plus?the latest offers—anytime, anywhere. The chatbot offers an intuitive and interactive?experience, mirroring the ease of personal messaging and eliminating the need for branch visits or long waiting times.This initiative further strengthens Asia Asset Finance’s reputation as an industry pioneer. As the only Sri Lankan subsidiary of Muthoot Finance, a global financial powerhouse, the company brings 54 years of expertise, a Fitch A+ rating, and a nationwide network of 100?branches. With a strong legacy of trust, Asia Asset Finance continues to redefine customer service by integrating digital advancements into its operations.

Certified as a “Great Place to Work”, the company fosters a customer-first culture, ensuring accessibility, efficiency, and innovation?across its lending, deposit, and pawning solutions. The WhatsApp Chatbot is not just a digital upgrade—it’s a game-changer, making financial services more inclusive and user-friendly.

Commenting on this launch, Mr. Rajiv Gunawardana, CEO of Asia Asset Finance PLC, stated:?"At Asia Asset Finance, our mission is to continuously innovate and enhance customer experience. The introduction of our 24/7 WhatsApp Chatbot is a reflection of our commitment to providing seamless and accessible financial solutions. As we embrace digital transformation, we remain focused on delivering services that are fast, efficient, and aligned with modern customer needs. This is just the beginning of a larger journey toward redefining convenience in financial services.”

Beyond enhancing customer engagement, this initiative aligns with Asia Asset Finance’s long-term vision of becoming 100% paperless. The company has already begun this transformation across key departments, including HR and Audit, reinforcing its commitment to sustainability and eco-friendly practices.?By launching the WhatsApp Chatbot, Asia Asset Finance is not just upgrading its customer service; it is shaping the future of digital finance in Sri Lanka.

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