Asia Asset Finance PLC Launches ‘Auto Import’ Loan: A Game-Changer for Car Sales Industry

Colombo, Sri Lanka?– With the Sri Lankan government lifting vehicle import restrictions, Asia Asset Finance PLC has taken a bold step to support the automobile sector with the launch of ‘Auto Import’, a revolving vehicle import loan?designed to provide financial stability and growth opportunities for vehicle importers and dealers.

The ‘Auto Import’?facility is a specialized loan product offering unmatched interest rates?and extended repayment periods, secured against immovable property. The loan allows car dealers to import vehicles with financial flexibility, ensuring they can expand their stock and maximize sales potential without being constrained by capital limitations.

Asia Asset Finance PLC has ensured that the ‘Auto Import’?facility covers all categories of vehicles, including cars, vans, SUVs, double cabs, tourism buses, and electric vehicles. This broad scope enables a diverse range of businesses to benefit from the financing solution, whether they are looking to stock affordable city cars or high-end luxury vehicles, cater to the tourism industry, or contribute to the growth of Sri Lanka’s electric vehicle market.

The company has long been recognized for its strength in financial services, being the only Sri Lankan subsidiary of Muthoot Finance, a globally renowned financial institution. With 100?branches across the country, a Fitch A+ rating, and over 54 years of experience in the industry, Asia Asset Finance PLC has built a reputation for innovation, customer-centric solutions, and financial reliability.

Speaking on the launch of ‘Auto Import’, Rajiv Gunawardana, CEO of Asia Asset Finance PLC, emphasized the importance of this new financial product in the current market. “With the lifting of vehicle import restrictions, we recognized a significant need for a financing solution that empowers businesses in the automobile sector. The ‘Auto Import’ loan ensures that vehicle importers and dealers have continuous access to capital, allowing them to expand their inventories, meet market demand, and generate higher profits. At Asia Asset Finance PLC, we remain committed to providing innovative financial solutions that drive business growth and contribute to Sri Lanka’s economic revival.”

The launch of ‘Auto Import’?comes at a crucial time when the Sri Lankan automobile industry is gearing up for a resurgence. With the ability to import a broader range of vehicles and meet increasing consumer demand, car dealers and importers are now better positioned to rebuild their businesses after years of restrictions.

Asia Asset Finance PLC invites vehicle importers and businesses to take advantage of this revolutionary loan facility, enabling them to import more vehicles, increase profitability, and strengthen their market position.