Asia Asset Finance Launches Clean Sri Lanka ‘Hetata Atak’ – A Nationwide CSR Movement for a Cleaner, Greener Sri Lanka
Colombo, March 2025?– In an era where corporate responsibility is more than just a checkbox, Asia Asset Finance PLC?has redefined what it means to be a responsible corporate leader with the launch of Asia Asset Clean Sri Lanka ‘Hetata Atak’—an ambitious, nationwide CSR initiative aimed at tackling Sri Lanka’s most pressing environmental and social issues.
This transformative project is not just about donations or one-time events; it is a long-term commitment to making a real, measurable impact across the island. From revitalizing public infrastructure and combating pollution to addressing deforestation and resolving human-wildlife conflicts, ‘Hetata Atak’ reflects Asia Asset Finance’s core values of sustainability, empowerment, and community development.
Recognizing that each region in Sri Lanka faces unique challenges, Asia Asset Finance has carefully curated targeted interventions to ensure maximum impact where it is needed most.
Public transport hubs are essential for daily commuters but are often neglected and unhygienic. Asia Asset Finance has stepped up to clean, renovate, and modernize key transport centers in the Western Province, improving hygiene, accessibility and infrastructure for thousands of daily travelers.?With drug abuse among schoolchildren on the rise, Asia Asset Finance is taking proactive measures through educational awareness programs for both students and parents. By engaging schools, local authorities, and experts, the company is empowering communities to protect the next generation.?
Agriculture is Sri Lanka’s lifeblood, but improper disposal of pesticides and chemicals has led to severe environmental damage. Through ‘Hetata Atak,’ farmers are being educated on safe and sustainable agricultural practices, ensuring long-term environmental and economic sustainability. In addition to guidance and awareness programs, waste bins have been placed in prominent locations to encourage proper disposal of chemical containers and agricultural waste, reducing soil and water contamination. This initiative not only protects farmland but also promotes a cleaner and healthier environment for future generations.
Many communities in the Northern Province still struggle with water scarcity. Asia Asset Finance is taking direct action by building sustainable water supply systems, ensuring that clean, safe drinking water is accessible to those in need.
The Human-Elephant Conflict has been a longstanding issue in the Uva Province, with devastating effects on both rural farmers and wildlife. To tackle this, Asia Asset Finance has introduced Bee Hive Fences—a proven natural deterrent that not only protects crops from elephant raids but also creates new income opportunities for villagers through honey production.
Sri Lanka’s coastlines are under threat from pollution, particularly in the Eastern region. Asia Asset Finance has teamed up with local residents to conduct large-scale beach cleanups, restoring the beauty of the island’s shores and protecting marine ecosystems. To ensure a long-term impact, waste bins have been placed in prominent locations along the cleaned beaches, encouraging proper waste disposal and preventing future pollution. This initiative not only revitalizes Sri Lanka’s stunning coastline but also fosters a culture of environmental responsibility among local communities and visitors.
Deforestation in Sabaragamuwa province has resulted in a decline in biodiversity and ecosystem balance. Asia Asset Finance is leading a massive tree-planting campaign, focusing on rare plant species that contribute to climate resilience, biodiversity restoration, and ecological sustainability.
A sacred pilgrimage site for thousands, Siri Pada has seen increased pollution due to rising visitor numbers. As part of the ‘Hetata Atak’ initiative, Asia Asset Finance has initiated a major cleanup operation to restore the site’s natural beauty and protect its ecological and cultural significance. To ensure a lasting impact, waste bins have been strategically placed along key pathways and rest areas, encouraging pilgrims to dispose of waste responsibly. This effort not only helps preserve Siri Pada for future generations but also promotes sustainable pilgrimage practices among visitors.
More than just a corporate social responsibility program, ‘Hetata Atak’ represents a shift in how Sri Lankan businesses approach sustainability and community engagement. Asia Asset Finance is not just making donations; it is leading by example, rolling up its sleeves, and actively working alongside communities.
Speaking about the initiative, Mr. Rajiv Gunawardana, CEO of Asia Asset Finance PLC, delivered an emotional and powerful message on why ‘Hetata Atak’ is a defining moment for the company:
"A corporation’s success is not measured by its profits alone, but by the impact it leaves on society. ‘Hetata Atak’ is not just a project—it is a movement, a promise to Sri Lanka that we will stand by its people, its environment, and its future. We believe in action, not just words. Whether it’s ensuring clean drinking water, protecting children from drugs, or restoring our forests, we are here to make a difference. Because when Sri Lanka prospers, we all prosper."
Asia Asset Finance invites corporate partners, volunteers, and environmental advocates to join the ‘Hetata Atak’ movement. This is not just about cleaning beaches or planting trees—it is about changing the way we think about sustainability, community, and responsibility.
Together, we can create a cleaner, safer, and greener Sri Lanka.
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