Asia Asset Finance Expands Further: 91st Branch Opened

In a remarkable testament to its rapid growth and commitment to uplifting communities across Sri Lanka, Asia Asset Finance PLC opened its 91st branch in Kuruwita on September 13, 2024. The company also celebrated the opening of a new branch in Deraniyagala on the same day, alongside the relocation of its Jaffna branch to a premier location, enhancing access and services for the local population.

What sets Asia Asset Finance apart from other financial institutions is its deep-rooted commitment to Corporate Social Responsibility (CSR). Every new branch opening or relocation isn’t just a business milestone but a chance to give back to the community. Under the company's CSR banner, "Creating Smiles", a major community project is launched with every branch. These initiatives have ranged from water projects for areas in dire need of clean drinking water to providing school equipment for underprivileged children. Each project reflects the company’s belief in creating meaningful change for the people they serve.

"Our expansion is not just about growing our footprint but about uplifting the lives of people in the communities we serve," said Rajiv Gunawardana, CEO of Asia Asset Finance. "With every branch we open, we ensure we make a positive impact, whether it's through our financial services or by giving back through CSR. We are particularly passionate about supporting female empowerment and creating opportunities for women in rural areas. This is at the heart of what we do."

Asia Asset Finance has strategically focused on rural areas, selecting locations where financial access is limited and where communities are often underserved. These areas benefit not only from the company’s comprehensive range of financial services but also from the CSR projects that accompany each new branch. By focusing on underprivileged regions, Asia Asset Finance extends a helping hand to those who need it most, promoting sustainable development and improving livelihoods.

Beyond the expansion, Asia Asset Finance PLC continues to be a standout performer in the financial sector. The company is the only Sri Lankan financial subsidiary of the global giant Muthoot Finance and holds a Fitch A+ rating, a testament to its financial strength and stability. This year, the company was also recognized as A Great Place to Work for the second year in a row, reinforcing its commitment to providing a positive and supportive workplace for its employees.

Asia Asset Finance’s extraordinary performance in Quarter 1 of 2024 reflects its robust business model and the trust it has garnered from customers across the nation. The company's success is driven by its passion for excellence, both in business and community service, ensuring it stays at the forefront of Sri Lanka’s financial industry.

As Asia Asset Finance continues to expand, it remains steadfast in its mission of empowering communities, especially through its dedication to female empowerment and CSR projects. With its "Creating Smiles" initiative, the company is making tangible differences in the lives of Sri Lankans, one branch at a time.

With plans to reach the milestone of 100 branches by the end of October 2024, Asia Asset Finance is not only a leader in financial services but also in social responsibility, setting an example of what it means to grow while giving back.