Ashwin Kamlani: The Juicer CEO Talks Data-Driven Pricing Strategies
Craveworthy Brands
Growing a diverse portfolio of brands into an unbeatable proposition for consumers and prospective franchisees.
On the latest episode of the Room for Second podcast, hosted by Gregg Majewski, Juicer CEO and Co-Founder Ashwin Kamlani offered an insightful look into how his company is transforming the restaurant industry through data-driven pricing solutions. Kamlani emphasized the importance of leveraging data to make smarter pricing decisions, a necessity in today’s rapidly changing economic environment.
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Data-Driven Pricing Solutions
As CEO of a pricing strategy company, Ashwin Kamlani has a goal to create solutions for restaurants, including their very own competitive intelligence solution.
Smart Spending & Competitive Intelligence
In a post-pandemic world, Ashwin Kamlani believes it is imperative for restaurant businesses to spend their money wisely. For Kamlani, the easiest way to ensure this happens is to only purchase technology with a tangible return on investment that can be tracked.
Responding to Consumer Demand for Value
the economy changes, customers have begun to demand more. For Ashwin Kamlani, that increased demand creates opportunities for innovation and a reinvigoration of the industry customer base.
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About Ashwin Kamlani
Ashwin Kamlani serves as the Co-Founder and CEO of JUICER, leading a company dedicated to helping the restaurant industry navigate the complexities of e-commerce and third-party distribution. His career has been a preparation for this pivotal role. Kamlani began his journey in the late 90s, gaining valuable experience in technology at Accenture and PwC. However, his true passion for hospitality emerged during his time at the Cornell Hotel School, which he attended in the wake of the 9-11 attacks. This passion led him to a career with Melia Hotels & Resorts, where he started as an unpaid intern and worked his way up to become the Global VP of E-commerce, Loyalty & Distribution.
During his tenure at Melia, Kamlani mastered the art of driving e-commerce revenue by balancing partnerships with third-party intermediaries and enhancing direct online sales through digital marketing, promotions, and strategic alliances. Under his leadership, online revenues at Melia grew to over 250 million euros. In 2010, Kamlani founded his own business to help other hotel companies achieve similar success, focusing on strengthening direct e-commerce operations and reducing reliance on third parties. This venture was acquired by a major loyalty firm in 2016. Recognizing that the restaurant industry was on the brink of a similar transformation, Kamlani and his co-founders launched JUICER five years later. As a leader, he is committed to building companies based on transparency and trust, and he shares his journey, including successes, struggles, and lessons learned, on LinkedIn.
About Gregg Majewski
Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands.
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Room for Seconds is produced and published by Cali BBQ Media on behalf of Craveworthy Brands