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There are three factors in every speaking situation; the speaker, the speech or the message and the audience. The first two rules dealt with the interrelationship of the speaker to a speech, only when the speaker relates his talks to a living audience will the speaking situation come to life. The talk may be well prepared; it may concern a topic which the speaker is excited about but for complete success, another factor must enter into the delivery of the talk. He must male his listener feels that what he has to say is important to them. He must not only be excited about his topic but must eager to transfer this excitement to his listener. every public speaker of note in the history of eloquence, there has been this unmistakable quality of salesmanship, evangelism, call it what you will. The effective speaker earnestly desires his listeners to feel what he feels, to agree with his point of view, to do what he thinks is right for them to do, and to enjoy and relive his experience with him. He is audience cent, not self-center. He knows that the success and failure of his talk is not for him to decide it will be decided in the minds and hearts of his hearers. By Dale Carnegie #thanktank