ASD MARKET WEEK appoints New Attendee Acquisition Director for LATAM

ENHANCING ATTENDANCE AND BUYER QUALITY

Los Angeles, California - August 28, 2024 -? ASD Market Week has appointed Yanet Gavira as the new Director of Attendee Acquisition focusing on the Latin America (LATAM) region.

In her role, Yanet will be instrumental in shaping and executing growth strategies aimed at VIP decision-makers across key LATAM markets, focusing on attracting high-profile buyers from Mexico. Her efforts will be pivotal in managing and expanding ASD’s buyer pipeline, promoting our events, securing registrations, and ensuring a seamless experience for all our participants.

Yanet joins ASD Market Week with over 15 years of experience in the meetings and events industry, focused on developing key customer relationships and facilitating vital business opportunities.

Previously at Reed Exhibitions, she built strong relationships with Chambers and Professional Associations in Mexico. She oversaw the large Hosted Buyer Program for IBTM events, where she grew the program and attendance by an impressive 35%. She was also successful as the Show Director for Top Flotillas y LOGEX, where she developed and implemented a strategy to significantly increase attendance over a 3-year period.

Before that, she worked for Centro Banamex Convention Center on numerous trade expos and conventions.

Yanet will be hyper-focused on attracting Mexico buying groups as well as key buyers from the LATAM region to ASD Market Week beginning in 2025.

Sign up here to be notified when registration opens for ASD Market Week March 9-12, 2025!

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ABOUT ASD MARKET WEEK:? ASD Market Week, is the largest and longest-running business-to-business general merchandise event in the United States, connecting wholesalers, retailers, and distributors.? Over four exciting days in Las Vegas, ASD Market Week offers the widest variety of consumer goods from Gift + Home to Souvenir and General Merchandise to Fashion + Beauty. ?In addition, buyers can shop at over 1,800 vendors offering one million+ new, on-trend, high-margin products across 19 retail categories to increase sales and profit for their business.

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ABOUT EMERALD HOLDING (NYSE:EEX): Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit emeraldx.com

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Contacts

ASD Market Week: Camille Candella, Group Vice President

[email protected]

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Emerald: Beth Cowperthwaite, SVP, Communications, Emerald

[email protected]