ASBN 09/06/23 Newsletter

ASBN 09/06/23 Newsletter

Top stories

The latest in small business news and trends brought to you by Shyann Malone .

Reimagining work-life balance with Instant Teams Co-Founder and CEO Liza Rodewald

Welcome to another episode of The Female Founder?with Bridget Fitzpatrick, Co-founder of?ASBN?and the?CBT Automotive Network. Today's guest is Liza Rodewald , Co-founder and CEO of Instant Teams. Instant Teams is a technology platform that enables companies to create and manage remote customer success teams powered by a workforce of military spouses.

How LinkedIn uses generative AI to increase productivity –?Greg Willis

Hiring and recruitment have been a pain point for many business owners for the last few years. But with the help of AI, LinkedIn can do a lot of the heavy lifting, helping you find the right person for the job. On today’s episode of The Small Business Show, we’re joined by Greg Willis , the General Manager and Head of Digital Sales at LinkedIn. Willis explores the benefits of generative AI and some of its limitations for business owners.

Why diversity is crucial in a competitive job market — Sheryl J. LaPlace | Insperity

Since the onset of the COVID pandemic, it has become significantly more challenging for businesses to attract and retain quality talent. To understand how the market has changed and the strategies needed to navigate this new landscape, it is important to consult with an expert on the trends affecting employment. Sheryl LaPlace, PHR is a hiring expert and senior human resources consultant with Insperity, an HR firm with three decades of experience helping companies cultivate and support capable workforces. On this episode of The Small Business Show, LaPlace to discusses how today’s job market is unique, reveals what employees are looking for, and offers strategies to help businesses find and keep quality candidates.

Mastering the art of YouTube video ads: how to hook your audience in 5 seconds

With YouTube ad placements, you can successfully reach a target market that already has an interest in your product or service but simply needs to be made aware of your brand. But if you actually want your viewers to pay attention to your videos, you can’t just wing your approach. You need to know exactly how to capture their attention in just a few seconds. (LEARN MORE)

The power of rest: an entrepreneur's guide to getting quality sleep

Entrepreneurs are known for working late into the night, thinking it leads to more success. But there’s a new understanding growing – quality sleep has a significant effect on entrepreneurial success. In this article, we explore how sleep and success are linked, learn about the benefits of sleep, find ways to sleep better and discover how successful entrepreneurs have used rest to boost their performance. (LEARN MORE)

GDP estimate revised as economic growth slows in Q2

A revised estimate provided by the U.S. Department of Commerce indicates that the pace of economic growth was slower than originally calculated, a potential signal that the Federal Reserve’s rate hikes are having their intended impact on the nation’s finances. (LEARN MORE)

ASBN Cartoon of the Day

Way Back Wednesday

Tiffani Bova on elevating the employee experience in your SMB

One of the often overlooked factors in the success of your business is your employee’s experience so it’s critical to invest in your team. Today on the Small Business Show, Tiffani Bova , Global Customer Growth and Innovation Evangelist at Salesforce, shares insights?on the importance of investing in employee experience to drive business growth.

6 proven ways to do more with less and boost your company's success

Millions of individuals have had to learn how to be more frugal in terms of material consumption and managing costs with minimized capital, and those in the corporate sphere are being forced to do so, as well. Many company managers, owners, and executives have found their businesses unwillingly forced to do more with less as the subsequent repercussions of the Great Resignation of 2021 continue to have an impact on workplaces both large and small. If your company is dealing with shortages of staff, supplies, or sales, you don't need to take the hit to your profitability lying down. Face the challenges head-on and use these six proven ways to do more with less and boost your company's success.


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