The Asalah Collection - A Modern & Eco-friendly Tile Range with a Vintage Touch

When it comes to architecture, EXA consistently introduces distinctive products that elevate the aesthetics of spaces, imparting a sense of grandeur. As EXA maintains its reputation for innovation, it proudly presents its latest product range, the "Asalah" collection.

With a primary focus on integrating nature and technology in an environment-friendly manner, this unique collection celebrates age-old traditions and incorporates the concept into the modern world.

In this article, we will delve into the specific attributes that distinguish the Asalah collection and set it apart from the crowd.

?

The Sustainable Concept

The Asalah collection stands firmly on three foundational principles: adding minimalism and aesthetics, using natural materials, and staying connected to the environment. These ideas guide the design process, ensuring Asalah blends Saudi Arabia's rich heritage with a contemporary flair. The statement is not just empty rhetoric - it holds real meaning.

The moment you step into a space adorned with Asalah, you are transported on a captivating journey back in time. With a feel of reliving the stories of the past, the patterns on the tiles tell tales of ancient craftsmanship and cultural heritage.

Modern Design Infused with Local Charm

Inspired by the colors of the Kingdom and the essence of Saudi culture, the Asalah collection is the epitome of Saudi traditions.

The selection of colors is akin to the strokes of a master artist's brush with each shade chosen to evoke emotions and resonate with the hearts of Saudi people. With its well-thought color palette, Asalah displays hues that echo the land's character, the warm shades of the desert, and the subtle hues of tradition. Through the use of these gentle tones, from Ivory to beige,? brown, and earth color, Asalah crafts a profound connection between Saudi culture and modern aesthetics.

?

The Asalah Vision

The Asalah collection represents a remarkable fusion of technology, culture, and environmental consciousness. Notably, these porcelain tiles are 2 centimeters thick, signifying a commitment to quality and durability while also bridging the gap between tradition and modernity.

?

One shining example is the ‘Riyadh Stone’ series, which ingeniously reinterprets various natural stones like Erth, Season, Hammer, Yamama, Tuwaiq, and Tayf. These timeless designs are the result of a thorough exploration of local stones in terms of color and texture to create products with a natural feel.

?

Innovating with Nature in Mind

The commitment of Asalah to both its craft as a designer and a manufacturer of porcelain is not an ordinary one - this intricate art can only be understood when one explores Asalah's four pillars of inspiration and commitment:

?

Environmental Sustainability: EXA acknowledges the finite nature of its resources and ensures responsible use in Asalah production for minimal environmental impact.

?

Lifestyle Sustainability: The Asalah collection is designed to enhance spaces that feel like home and help people connect with their surroundings.

Cultural Respect: Asalah celebrates Saudi Arabia's culture and traditions in its designs.

Production Sustainability: Asalah creates its products in an eco-friendly way, reducing waste and keeping the environment safe.

?

As Asalah continues its remarkable expansion, its influence on architects and designers becomes even more pronounced. It serves as a beacon of inspiration, encouraging these creative minds to craft exquisite and eco-conscious designs, all while upholding a deep commitment to our planet's well-being.