AR/XR/Metaverse Insights
Geenee AR , a Web-based Augmented Reality (WebAR) technology provider, has this week announced the launch of its advanced virtual try-on (VTO) solutions for brands and retailers. According to the company, the comprehensive suite of immersive digital shopping technology will empower e-commerce brands to create AR try-on experiences for customers across all owned, operated, and paid touchpoints, including ads, online stores, and onsite mirrors. Geenee AR’s virtual try-on solutions seamlessly integrate with existing sales channels. The company also stated that, with a core emphasis on perfecting tracking and frames-per-second precision, textures, lighting, and fit, as well as advancements in physics for accessories and gesture-based interactivity, its real-time virtual try-on solution is “the most accurate and realistic VTO, and the only VTO WebAR for clothing on the market.” (Auganix )
Google’s ARCore and the?Singapore ?Tourism Board (STB) launched a preview of two new immersive AR experiences around Merlion Park and Victoria Theatre & Concert Hall in its Visit Singapore app, which will use both Unity and the ARCore Streetscape Geometry API, and the Visit Singapore app is available via the App Store and Google Play Store. The preview was shown at Google I/O 2023, which took place at the Shoreline Amphitheater in Mountain View, California, on May 10th. With the new features, visitors will be able to embark on an immersive guided tour. As of today, the Visit Singapore app offers a preview with two AR experiences available near the Victoria Theatre & Concert Hall and Merlion Park. The launch with More places of interest will be available after the full launch, which is expected to happen by the end of the year. (Travel Tomorrow )
When Nike and retail company Finishline partnered to create the Nike DropVault, they turned to 14Four to bring star athletes LeBron James and Kyrie Irving directly to their customers -- whether they may be. The high-tech experience uses augmented reality (AR) to get up close and personal with some key Nike kicks and the signature athletes who wear them. Simply scan the QR code code on your smartphone to visit the Nike vaults. These decked out sports lockers become a part of your reality, appearing wherever you are -- whether that’s in your living room, at the office or in the park. Once you’re in the vault, check out the product and find Easter eggs that capture Kyrie and LeBron’s unique approach to life and sports. The Nike DropVault was an exclusive offer for Finishline’s STATUS members. Within one day of the launching, Nike’s Blazer and Kyrie7 sold out and STATUS member sign up increased 6%. Try it out here:?https://akqa-002-nike-ar-locker.still.14four.com (8th Wall )
Alo Yoga , an apparel and accessories retailer with dozens of locations across several U.S. states, has rolled out an in-store?NFT ?claim in collaboration with crypto payments firm?MoonPay , letting brick-and-mortar customers receive free digital collectibles featuring “daily affirmations.” Launched for Mental Health Awareness Month in the United States, the in-store experience lets customers tap a smartphone against a terminal that reads “Tap for Mindfulness” at the checkout counter. The terminal is equipped with a near-field communication (NFC) chip that points customers towards a website and ultimately lets them claim a free daily NFT. The NFTs are built around artwork that focuses on the concept of mindfulness, plus the asset will provide access to mental health resources, the company says. Alo will also offer further NFT collection opportunities through email for customers. (Decrypt )
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When the devastating fire engulfed the iconic Cathedral Notre-Dame de Paris in 2019, the world stood in shock. In a remarkable effort to aid the rebuilding process, Orange, a prominent telecommunications company in France, partnered with Arcadia, Snap's AR creative studio, to lend their support and expertise. Arcadia seized the opportunity to harness the cutting-edge AR technology of Snap, complemented by Orange's high-speed 5G connectivity. To enhance the experience further, they incorporated a renowned Parisian audio guide Note Bene (benjamin brillaud ). The result? An extraordinary augmented reality journey that unveils the rich history of this legendary landmark, accessible from anywhere in the world. Experience the immersive magic of Notre-Dame with a 5G-enabled on-site version for an unparalleled experience, or a 4G version for millions to try from anywhere in the world. Snap AR isn't just transforming how we communicate and express ourselves, but also how we experience the world around us?Orange ?and Arcadia put history in your hand and the AR in architecture with this exploration of the iconic Notre Dame Cathedral. Whether in person or from home, learn about and rebuild this gothic masterpiece. (Snap AR )
Snapchat’s newest AR filter will paint your nails for you — or at least give you an idea of what they might look like. The new AR lens applies color and other 2D designs to a Snapchat user’s fingernails, allowing them to virtually “try on” colors or designs before purchasing a bottle of nail polish. The new AR nail segmentation technology is launching in a partnership with OPI, a drugstore and nail salon mainstay. Snap is adding an AR filter featuring a handful of OPI colors as part of the partnership. (The Verge )
The WWDC keynote is the kick-off event for Apple’s annual Worldwide Developers Conference, and typically includes a number of software announcements, including the reveal of major new updates to iPhone’s iOS, iPadOS, macOS and more. This year, the headline rumored announcement is said to be the unveiling of Apple’s augmented reality headset, a long-awaited device (which Apple has not officially acknowledged, of course) that marks the company’s first major foray into the world of “mixed reality,” which is the term many use to describe both AR and VR. (Tech Crunch )
Kroger is bringing digital smart screens to 500 of its stores across the U.S., per a?Wednesday announcement . The grocer is expanding its partnership with Cooler Screens, which makes digital smart screens, after a three-year pilot.?The in-store technology aims to not only improve the shopper experience but also bolster Kroger’s retail media offerings, the announcement noted.?The announcement from Cooler Screens noted that the partnership helps Kroger customers make purchasing decisions based on their own preferences, diets, health needs, budgets and lifestyles. For brands, the screens provide a new avenue for in-store retail media.?(Marketing Dive )
Want to check out our augmented reality projects? Follow us?here ?on LinkedIn or on Instagram?at?@atomicdigital.design .
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