AR/XR/Metaverse Insights
As we know, Manchester City has made history by winning the Premier League, FA Cup, and Champions League. With these impressive achievements, they are gearing up for the preseason to pursue more glory. The Citizens have prepared for the 2023-2024 season and begun their Asian tour. That’s why Manchester City came to Tokyo, Japan, where they stayed for a week. Japan and South Korea are the two countries that Manchester City will visit during their Asian preseason tour. This will bring them face to face with Yokohama F. Marinos, Bayern Munich, and Atlético de Madrid. There is something interesting that makes Manchester City’s arrival in Tokyo, Japan, feel quite different. When they landed in Japan, they received a futuristic welcome. Buses with holograms and giant screens were displayed prominently in the city center. This became a sight that amazed the English football players. (Rebound Ads)
Ready Player me are launching Ready Player Me Animation Library, a collection of animations for locomotion, idles, expressions, and dances (with weapon animations are coming soon).This repository contains the initial batch of 200+ high quality motion captured animations that have been retargeted to Ready Player Me character armatures. We provide these animations free for you to use in any of your projects as per the license found?here. All of the animations in this library were captured using both male and female actors in a professional motion capture studio. All animations captured from both male and female actors have been retargeted to each Ready Player Me character. (Ready Player Me)
Apple TV+?today announced the title of its upcoming Godzilla universe TV series, alongside some first look photos. Entitled “Monarch: Legacy of Monsters,” the series stars Kurt Russell, Wyatt Russell, and more in a story set after the events of the movie?Godzilla (2014), as they uncover their connection to the Monarch organization. The press photos?confirm that Godzilla (and other monsters) will appear across the ten-episode series. Parts of this show have?reportedly been filmed?in Apple’s Immersive Video format, ready for a spatial 3D playback experience on the upcoming Apple Vision Pro headset. Apple has not officially confirmed the use of 3D cameras in production, but it is believed to be working on an array of content for the Vision Pro headset when it launches next year. Apple Immersive Video is a new proprietary video format that captures 180-degree high resolution imagery with spatial audio track. (9 to 5 Mac)
Powerade, as the remaining FIFA Women’s World Cup 2023 teams gear up for an unmissable semi-final, has unveiled an innovative Snapchat AR lens, transforming the Sydney Harbour Bridge into a perfect pause moment that encourages players and fans to enjoy the rest day, and come back stronger tomorrow. The augmented reality lens showcases the ultimate pause moment, with a female footballer swinging from a hammock high above Sydney Harbour Bridge and drinking Powerade, to highlight the power of a PAUSE, to help come back even stronger. The PAUSE is POWER campaign promotes a more holistic approach to performance that prioritises both physical AND mental readiness, reminding people that taking a PAUSE is not just OK, but an important component to exercise. (Ad News)
领英推荐
To celebrate the new arrival of the ‘RL 888’ handbag collection , Ralph Lauren is simultaneously unveiling The 888 House, a virtual concept store and ‘digital expression’, created using computer-generated imagery technology. Set within a virtual desert landscape evocative of Joshua Tree National Park in southeastern California, The 888 House is a surrealistic fusion of fantasy and reality. Visitors are taken through different spaces, showcasing Ralph Lauren Collection icons, as well as the ‘RL 888’ handbag. Visitors can not only immerse themselves in this idealised and multi-faceted world – meticulously rendered to echo the label’s impeccable eye for craftsmanship – they can shop it too. (Wallpaper)
With Ray-Ban Stories, you can make calls, take photos and videos, listen to music and podcasts, and dictate messages or have them read to you. They don't have a display, but they weigh less than 50 grams and are almost indistinguishable from regular sunglasses. Rumors have been circulating for some time that partners Meta and EssilorLuxottica are planning to launch a new Ray-Ban Stories. The first generation of the wearable launched in September 2021. The Verge reported in March?that the second-generation glasses could launch in the?fall of 2023, and a?recent Wall Street Journal report?suggested a fall or spring launch. (AR Post)
The?Formula One?Dutch Grand Prix on Aug. 27 will mark the final stop for the Alfa Romeo F1 Team x BOOGIE Art Car, which will be auctioned off to raise money for charity organization Save the Children. Ahead of the auction, fans around the world can view the Art Car in person and in augmented reality. The Alfa Romeo F1 Team x BOOGIE Art Car was painted by German graffiti artist BOOGIE. The car has made stops at F1 events in Switzerland and the U.K. throughout the 2023 season. The Art Car will be displayed in the Fan Zone during the Dutch Grand Prix in Zandvoort, Netherlands, allowing attendees to view the vehicle in person. Those around the world can also view the vehicle in augmented reality through Alfa Romeo’s partnership with AR company JigSpace. (Ad Week)
The Geneva International Film Festival?returns later this year and it’s bringing with it a one-of-a-kind virtual experience that takes you back in time to the very first rave parties where you can dance to the sounds of old-school acid house music. Produced by the immersive documentary production East City Films in partnership with the British Film Institute (BFI) and?Coventry City of Culture,?In Pursuit of Repetitive Beats?by Darren Emerson is an interactive art installation that transports you back to the year 1989, the proverbial birth of the rave cene in the United Kindom. (VR Scout)
Want to check out our augmented reality projects? Follow us?here?on LinkedIn or on Instagram?at?@atomicdigital.design.
Thank you