AR/XR/Metaverse Insights
Augmented Reality has officially gone mainstream. Once considered too complex and expensive for most companies investing in digital transformation, AR has quickly evolved into a versatile, highly accessible toolkit for a variety of different use cases. Today, companies and consumers alike are using AR for everything from enhanced shopping experiences to team collaboration.?Additionally, the?statistics show?demand for Augmented Reality is increasing too. Around 57% of customers say they’re more likely to buy from a brand offering AR experiences, and?70% of consumers?believe AR will become a part of their everyday lives in the years to come.??Various reports show the size of the AR market is growing, and at a pretty incredible rate too. According to?Grandview Research, in 2021, the value of the AR market was around $25.33 billion, but the space is expected to grow at a CAGR of approximately 40.9% through to 2030.?Fortune Business Insights suggests the market will be worth around $97.76 billion by 2028, representing a?growth rate of 46.8%?between 2021 and 2028.?(XR Today)
H&M is launching a limited-time activation as part of its Loooptopia experience on Roblox, according to a?press release. The effort is tied to a summer collection inspired by Netflix’s “Stranger Things.” The “Surfer Boy Pizza Delivery Game”?debuts on May 25 and is inspired by an eponymous restaurant in season four of the Netflix hit. Bespoke “Stranger Things” clothing serves as rewards, while players who complete the game unlock a trailer that teases H&M’s fall plans for Loooptopia. The Roblox pop-up demonstrates how retailers like H&M are continuing to experiment in the metaverse to connect with younger consumers around their cultural interests. (Marketing Dive)
TikTok is introducing a new way for creators to monetize their content on its platform. The company?announced?today that it’s launching a new “Effect Creator Rewards” fund that will reward creators for the effects they make through the app’s AR development platform,?Effect House. The $6 million fund will offer payments to creators based on users’ engagement with their effects. At launch, for every effect that’s used in 500,000 unique videos within 90 days of being published, a creator will collect $700 USD. For every 100,000 videos published thereafter within the same 90 days, creators will collect an additional $140. TikTok did not comment on its plans for the fund once the $6 million runs out. (Tech Crunch)
Earlier this week, the popular online retailer Amazon launched “Amazon Anywhere,” a new shopping experience that enables customers to purchase physical products from the Amazon store without having to leave their favorite games and apps. This includes VR experiences as well as augmented reality (AR) mobile apps. According to an official release, the first product to receive support for Amazon Anywhere is?Peridot, a location-based AR game from?Pokémon GO?creator Niantic that allows you to breed and care for virtual pets powered by artificial intelligence (AI) technology; think of it like a futuristic Tomogotchi, but even cuter. (VR Scout)
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Luxury French fashion and perfume company Mugler is promoting its new fragrance, Angel Elixir, using augmented reality experiences across France and Germany. In collaboration with creative studio Fondamentale, Mugler used FFFACE.ME’s AR mirrors to launch three augmented reality installations in Charles de Gaulle Airport in Paris, Alexa Mall in Berlin and Pep mall in Munich. The installations allow visitors to view themselves on a screen, with the AR mirror applying a digital constellation overlay to their appearance through augmented reality once they “spray” Angel Elixir. (Ad Week)
Crocs owners are known to wear their shoes one of two ways—seamlessly changing from “sport mode” to “relaxed mode” by moving the strap on the clogs to the front or back. The brand is now expanding this idea to the world of gaming, as it aims to grow its international fan base virtually through a partnership with Minecraft, offering an augmented reality (AR) experience. The game features the dual gameplay modes “sport” and “chill” to reflect both the Minecraft and Crocs brands, respectively. (Ad Week)
COPRESENCE AG?(“copresence”), a provider of digital avatar generation software designed to improve digital communication, has today emerged from stealth to announce the closed beta launch of its platform and app. The first-of-a-kind platform is designed to create a true digital likeness in minutes, for use across gaming, virtual/augmented reality (VR/AR), and video conferencing. The copresence platform allows for the creation of a photorealistic 3D model or “digital twin” of a user’s face by utilizing AI-powered scanning technology that is compatible with any smartphone. This digital twin can then be used on any platform, including PC, smartphone, or VR headsets. For gaming, this will allow developers to build experiences where users can play as virtual versions of themselves on any game engine, including Unity and Unreal Engine. (Auganix)
Raythink, a Chinese producer of augmented reality (AR) head-up displays (HUDs) for the automotive and transportation industry, has recently debuted its new smart vehicle AR-HUD solution at the 20th Shanghai International Automobile Industry Exhibition. Demonstrated at the end of last month at the exhibition in Shanghai, the new product uses Raythink’s OpticalCore picture generation module, and can project an image that appears fully 3D to the naked eye, according to the Shenzhen-based company. Raythink’s HUD technology projects important driving-related information, such as speed, navigational instructions, and advanced driving assistance features onto the windshield in real-time, allowing drivers to see the info without looking down or turning their heads. (Auganix)
Want to check out our augmented reality projects? Follow us?here?on LinkedIn or on Instagram?at?@atomicdigital.design.
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