AR/VR/Web3 Insights
On November 1st, 8th Wall introduced Niantic Lightship Maps for Web, a new service from Niantic integrated into the 8th Wall platform that allows developers to easily add customizable maps to any 8th Wall project. With Lightship Maps, 8th Wall developers now have access to the same technology Niantic has used to power its most popular real-world games. Maps are an effective hub for AR content and can be used to root AR in location, assist in the discovery of location-based AR, and act as an aggregator to create a world around AR experiences.?(8th Wall)
Snap has landed a notable new partner for its augmented reality-powered?Virtual Try-On shopping experience?with today’s news that Amazon will now offer Snapchat users the ability to digitally try on eyewear styles from a range of popular brands. The new partnership between Amazon Fashion and the social app maker will see brands including Maui Jim, Persol, Oakley, Ray-Ban, Costa Del Mar and others made available for virtual try-on to Snapchat’s 363 million daily active users, the retailer says. The launch will see dozens of new Shopping Lenses made available across categories like sunglasses, reading glasses and seasonal glasses. (Tech Crunch)
Snap and Ipsos Augmentality Shift US report came out two weeks ago. Consisting of both consumer and brand sentiments, the?report?exposes opportunities for brands to better meet consumer AR demand. This is what we’re calling the AR marketing’s supply/demand gap. Ipsos surveyed 20,279 consumers, including smartphone users aged 13-44 who use social communication apps. It also surveyed 1021 brand executives who have implemented AR or are open to doing so. As for the report’s highlights, the following experiences were evaluated for their AR interest by consumers (consumption) and brands (delivery). AR’s role varies in each case but often involves graphical adornments, informational overlays, or other immersive elements. (AR Insider)
The American brand is launching a fashion collection inspired by digital pieces designed for the video game, accompanied by a series of virtual and physical events. For the first time, Ralph Lauren is redesigning its signature Polo Pony logo as part of a partnership with Fortnite that will include both digital and physical fashion. The US brand has designed in-game clothing for Fortnite that will feature the brand’s polo player sitting atop Fortnite’s llama logo on digital fashion pieces including two “Polo 1991” jumpsuits. Physical merch including sweaters and polo shirts, some with the reimagined logo and others inspired by digital skins on Fortnite, were released online on 2 November, followed by a second drop available online and in Ralph Lauren stores on 1 December.?(Vogue Business)
Developed by Atomic Digital Design for the launch of Snap x Ipsos Augmentatility Shift report, the immersive experience gives an interactive and informative AR manual that you can digitally flip through, revealing pop-up animations and interesting facts about how consumers really use AR technology in their everyday lives and how brands can leverage AR to drive business impact and beyond. (Atomic Digital Design)
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BoF unveils key insights on gen-Z and their opinions on virtual fashion:
A fundamental feature of Web3 is the concept of interoperability, wherein users can seamlessly leverage their avatars and other digital assets across an array of different platforms and ecosystems. Although the concept of ‘perfect interoperability’ still seems unfathomable to many - i.e. where all decentralized digital assets can be indiscriminately used across all metaverse platforms - a singular, all-encompassing metaverse - there are a number of Web3 platforms that are attempting to lay the foundations of such reality.?One such is the cross-game avatar platform pioneer?Ready Player Me, which enables users to create interoperable avatars that can be used across many virtual experiences and metaverses. In doing so, it also provides developers with an easy-to-use tool for building avatar-based experiences that can enhance their worlds. (Blockster)
Google has acquired Alter, an artificial intelligence (AI) avatar startup that helps creators and brands express their virtual identity, for about $100 million, a source familiar with the matter told TechCrunch, in a push to boost its content game and better compete with TikTok. The acquisition was completed about two months ago, the source said, but neither of the companies disclosed it to the public. Some of Alter’s top executives have updated their LinkedIn profiles to share that they have joined Google without acknowledging the acquisition. The source requested anonymity because they are sharing nonpublic information. (Tech Crunch)
L’Oréal, Meta and French business school HEC Paris are joining forces to launch a startup acceleration program dedicated to creativity in the metaverse. The programme will support at least five startups that specialise in 3D production, augmented reality (AR), virtual reality (VR), mixed reality, avatar creation, portability in user experience, token economy or other topics related to the metaverse and?Web3. (They do not have to be specifically related to the beauty industry.) (Vogue Business)
Want to check out our augmented reality projects? Follow us?here?on LinkedIn or on Instagram?at?@atomicdigital.design.
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